I just got some great advice from another staffer, when asking him what I should write about today. He says to me, write about “the worst mistake you made in PPC and how you fixed it.” My response, “I’m flawless,...
AdWords Labels: Cut Back On Navigation and Reporting Time!
If you aren’t using labels in your AdWords account, you are seriously missing out. Way back in April, Google launched labels but I didn’t use them often due to existing accounts already having custom filters setup and at my fingertips....
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A Three Step Guide To Account Growth
This week, I created the below guide to break account growth down into an easy to digest format. I often see accounts grow to a point of stability and growing beyond that point always seems to be challenging. As an...
Profit Per Keyword…Beats Cost Per Acquisition Every Time
Over time I’ve seen many different strategies with generating leads at an ideal cost per acquisition (CPA). The direction I see many accounts take is that there will be a “core” group of keywords that perform amazingly, a bunch of...
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In-Page Analytics: Changing Mobile Best Practice Perceptions
Today I spent a good deal of time analyzing onsite behaviors of one of our clients through the use of in-page analytics. It had been a while since I really dug my heels in and explored the insights that this...
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Ad Testing With Tight Margins: Keep Control
Ad testing is a major portion of what we do as PPCers. The large-scale impact is that without great ads, we won’t convert sales or leads on a consistent basis. In our PPC ecosystem, another factor that must not be...
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Google Glass: The Future of PPC or Just Your Star Trek Fantasy Come True?
There have been times over the past few years where I’ve thought that Google has hit their plateau in the consumer world. Some of their recent or semi-recent products haven’t been particularly innovative. In particular I’m thinking about, Google+ and...
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Mark Zuckerberg and Paid Search
Have you heard anything about the Facebook IPO this week? Me either. Back to reality now…I haven’t been able to avoid this news in the least. The articles keep rolling in too. My favorite addition today was the Washington Post...
AdWords Graphs Are My Best Friend
A couple weeks ago I wrote an article about desired outcomes in PPC. A big idea behind that article is to know what you are doing and why you are doing. This is a follow-up to that and some advice...
The Single Biggest Mistake You Can Make In PPC
Managing a paid search campaign takes a lot of thought and energy. There are many moving parts and a mountain of data to continually sort through. There are many inputs and an equal amount of outputs. Everything you do has...
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Baseball and PPC – Know Your Cleanup Hitter
I love the game of baseball. There’s a reason it’s America’s pastime. It’s the perfect blend of individual effort and teamwork. I only played baseball for a few years but I have so many fond memories of those playing days...
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Is Internet Marketing School Worth It? A Story About My Full Sail Degree.
[EDIT: Comments that include profanity, link dropping, or general trolling will be deleted. Enjoy the article and keep it clean in the comments.] Working with room full of PPCers, I can tell you that we have an extraordinary group of people,...
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