Let’s face it – managing a PPC account doesn't happen in a vacuum. It's about you vs. your competitors.
Continue Reading How To Turn Competitive Analysis Into Actionable PPC Gains
August 27, 2014 By Sam Owen
Let’s face it – managing a PPC account doesn't happen in a vacuum. It's about you vs. your competitors.
Continue Reading How To Turn Competitive Analysis Into Actionable PPC Gains
August 18, 2014 By Sam Owen
A look at data from existing accounts on how close variants affect performance. Check out the findings for eCommerce and lead gen performance on PPC Hero.
Continue Reading The Real Impact of AdWords Close Variant Changes
July 8, 2014 By Sam Owen
Search ads are no longer just about headlines, description lines and display URLs. Ad Extensions now also play a huge part in the appearance and success of our ads. Take a look at this ad from Walmart I saw the...
Continue Reading Everything You Need To Know About PPC Ad Extensions
May 19, 2014 By Sam Owen
This week our blog series is taking a look at the most expensive “set it and forget it” mistakes. To open up I’m going to focus on some common problems I see sneak into Display campaigns that aren’t regularly maintained. I’ll also show...
Continue Reading Stop Your Google Display Campaigns Going Off The Rails
April 21, 2014 By Sam Owen
We love to talk about Conversion Rate at PPC Hero. Our job doesn’t stop with acquiring traffic; we have to make sure that traffic ends up doing something of value – otherwise we’ve wasted our money. That part, however, isn’t...
Continue Reading Optimize PPC Conversion Rates Without Touching a Landing Page
April 10, 2014 By Sam Owen
March 27, 2014 By Sam Owen
Earlier last week AdWords announced on Google+ that they had launched a shiny set of new columns for our keyword report tabs. These columns are designed to give us quick access to the bid simulator data that was previously only...
Continue Reading See the Future of Your Bids With AdWords’ New Bid Simulator Columns
March 10, 2014 By Sam Owen
January 24, 2014 By Sam Owen
One of my biggest frustrations with PPC has always been in dealing with accounts where conversion tracking wasn’t straightforward. PPC with conversion tracking is elegant, simple and logical. You work out which keywords are driving sales at low costs and...
Continue Reading How To Succeed In PPC Without Conversion Tracking
January 21, 2014 By Sam Owen
Earlier this week our friends over at Wordstream launched their new and updated AdWords Grader Plus and we thought we’d take a look at what’s changed. For those of you interested in our previous thoughts on the grader Eric wrote a...
Continue Reading PPC Hero Reviews Wordstream’s AdWords Grader Plus
December 20, 2013 By Sam Owen
December 12, 2013 By Sam Owen
Thanks to the fun of Enhanced Campaigns, 2013 was an extremely interesting year for PPC. Google made a ton of changes that we all had to learn to adapt to. Looking ahead to 2014 don’t expect anything as radical again,...
Continue Reading 6 Exciting Changes Coming To Google & PPC In 2014
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