Google's First Page Bid Estimates can't be trusted. Adjust your bid strategy based on average position and not using this metric.
Continue Reading Stop Using Google’s First Page Estimates to Set Your Bids
How the Visitors Flow Report in Analytics Will Make Your Account Better
The Visitors Flow report in Google Analytics gives a great visualization of what users are doing on your site. Since we PPC’ers are paying for our traffic, it is imperative that we have maximum clarity into their behavior. You can...
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What to Make of View-through Conversions
View-through conversions have been around for nearly four years in AdWords. In paid search land, that’s close to an eternity. But it still seems to me that people don’t really know what to do about them. We’ve talked about them...
PLAs and Repeat Clickers – What Should Be Done?
When Google transitioned Google Shopping over to Product Listing ads back in October 17, 2012 (or on June 11th of this year for a lot of countries outside of the US) many advertisers saw a serious lift in performance. We’ve...
Continue Reading PLAs and Repeat Clickers – What Should Be Done?
The One Hour Placement Report
There is an enormous amount of information in a placement report – some may even say an overwhelming amount of information. I’ve known some overzealous individuals who have spent full days on a single placement report, emerging on the other...
The End of Paid Search As We Know It?
Our PPC ecosystem is probably going to be changing soon. On June 25th, the Federal Trade Commission sent off a warning shot to a bunch of search engines, and it will most likely be reshaping the real estate on which...
Three Ways to Account for Mobile Traffic in a Post-Enhanced World
In the past year I’ve learned that not all conversions are made equal, particularly when it comes to different devices. Capitalizing on mobile traffic means going a few steps further to get into the mentality of a mobile searcher in...
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Google’s Auction Insights Just Got Even More Awesome
Auction insights, Google’s tool for comparing your performance with other advertisers, is amazing. We’ve written about it in these parts before and we’ve even spoken about it at Hero Conf (as part of the Sizing Up the Competition panel). They’re...
Continue Reading Google’s Auction Insights Just Got Even More Awesome
Facebook’s Partner Categories: The Complete List (So Far)
Facebook has actually been trying over the past six months or so, which has been so tremendous for us advertisers. (I wonder if it has anything to do with this.) One of the more prominent of Facebook’s new options for...
Continue Reading Facebook’s Partner Categories: The Complete List (So Far)
Using the Ever-Mysterious Beta to Grow Your Account
As Star Trek tells us, space is the final frontier. As working in AdWords and BingAds tells us, betas are the final frontier. There are things that we haven’t even thought about yet that are going on right now in...
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Frequency Capping with Confidence on the Display Network
Google offers a really great report on the Dimensions tab that shows you how your display ads perform depending on how many times a user has seen them. We’ve talked about the report before (along with how great it is),...
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Know When It’s Time to Delete Your Paused Keywords
There are tons of reasons to pause things within our PPC accounts. Poor performance, special offers ending, seasonality. It can go on and on.
Continue Reading Know When It’s Time to Delete Your Paused Keywords
