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Excel, PPC Strategy
Excel Solver is a fantastic tool, but most examples only cover simple marketing use cases. We’ll cover the next steps of enhancing your models and how to automate the process. Read More »
Automation, Bid/Budget Management
In this article we’ll go in depth from start to finish covering the concepts and methods step by step. By the end you’ll be able to automate any of your own personal models and scale your analysis. Read More »
Conversion Tracking, Google Tag Manger
In this article, a Director of Analytics covers how to check which tags exist on a site, which information is sent, and proper tag setup. Read More »
How To, Search
Changing circumstances can force you to confront the future. Planning ahead is essential and can better prepare you for what comes next. Read More »
Automation, Google Ads Scripts
Working at the account level can be restrictive. MCC level scripts provide a solution for handling many accounts to scale further and work more efficiently. Read More »
Excel
VLOOKUP is one of those functions that makes Excel great. VLOOKUP has its issues though. Don't worry there is an alternative, INDEX MATCH. Not only does it replicate the functionality but has its own perks and bonuses. By the end... Read More »
Reporting / Conversion Tracking, Tools
The reporting steps and examples in this article will assist in automating your own complex report and creating dynamic tables to save your time and sanity. Read More »
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