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A Long Tail Keywords Strategy: More Conversions, Less Competition in Google Ads
When running Google Ads, many businesses focus on generic keywords: short, broad ones like “software” or “marketing agency”. These may get a lot of searches, but they are also costly and competitive. This is where long tail keywords come in. What Are Long Tail Keywords? Long tail keywords are longer, more specific search phrases and…
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San Diego Sessions: #3. Advanced Targeting and Smarter Customer Journeys
This is the third in a series of articles by regular PPC Hero contributor – and Hero Conf speaker, Lisa Raehsler – in which we put some of the most anticipated talks from October’s Hero Conf San Diego in the spotlight. Part 1: What’s Working in AI and PPC Right Now (and What to Watch…
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Holistic Paid Marketing: How to make PPC and Email Work Together
The digital marketing terrain is shifting beneath our feet. Gone are the days when you could run a killer pay-per-click (PPC) campaign or email outreach, both in isolation, and call it a day. Today, you would discover that channel integration is vital for a successful campaign. Holistic paid marketing is key! But what exactly is…
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How To Find Success With TikTok Ads
TikTok has transformed from an emerging social platform into a mainstream marketing channel in just a few years. Since its global launch, the platform has exploded to over 1 billion monthly users (with estimates of around 1.5 billion in 2024). The user engagement is staggering given the short time frame it has been active. U.S.…
Maximizing ROI with Smart Bidding: A Guide for PPC Marketers
If you’re looking for ways of maximizing ROI with smart bidding, you’re in the right place. Working with PPC professionals and agencies, I am all too familiar with the constant struggle of making ad campaigns profitable, especially with a shrinking ad budget. Over 50% of marketers report that making PPC profitable is a significant challenge,…
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