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15 PPC Tools Every Marketer Should Be Using in 2026
Pay-per-click (PPC) advertising has evolved dramatically over the past few years. With artificial intelligence reshaping how we create campaigns, analyze data, and optimize performance, the PPC tools you choose can make or break your marketing efforts. The right PPC tools don’t just save time—they unlock insights that manual analysis would miss, automate repetitive tasks that…
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Spotlight
The psychology of advertising: Turning human behavior into measurable conversions
Advertising is not just a matter of metrics and media spend; it is fundamentally an exercise in understanding human behavior. In this article, I will outline a practical framework for integrating psychological principles into advertising, based on a methodology I developed known as The Ad-diction Method. This approach enables marketers to increase conversions and lower…
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7 key trends set to shape your ecommerce PPC strategy in 2026
Those days of easy PPC campaigns are long gone. Time was all it took was a budget, a few keywords, and the clicks would follow. Today’s ecommerce market is a high-speed battlefield where algorithms, automation, and consumer expectations evolve almost overnight. As 2026 approaches, a new era of paid advertising is emerging, redefining how brands…
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How to win attention with Instagram Reels
Instagram Reels went from “cool new feature” to the heartbeat of the app in just a few years. Shortform video is now how people explore, learn, and decide what to try next. While Google still runs the show for high-intent search, attention is drifting. Young users often start with social media when they want to…
Beyond ‘Best Practice’ – A Data-Driven Framework for Smarter Campaigns
For anyone managing a large e-commerce account, Performance Max presents a paradox. It promises unparalleled reach and efficiency, yet it can often feel like you’ve handed over the keys to a black box. You see the budget being spent, but on what? Why do the same handful of products soak up all the attention while…
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