Looking to stand out this Black Friday? Follow these five tips that'll teach you how to prepare and run, a successful Google Ads Campaign.
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Ad Extensions
8 Types of Google Ads Extensions For Higher CTR
What are Google Ads extensions, how do they work, and which are the best types to use in your paid ads? Check out the top 8 Google Ads extensions in 2021.
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For The Love Of Sitelinks
What are site links and why use them? Here’s a crash course on sitelink extensions, why they're so important and helpful to your business in the world of PPC.
Enhance the Customer Journey Through Ad Copy
This blog covers several approaches to help enhance ad “real estate” and help personalize copy for customers in different phases of their journey.
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The Most Underutilized Microsoft Advertising Features
Get the best for your campaigns by testing these underutilized Microsoft Advertising features, as chosen by Microsoft themselves.
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The 3 Search Campaign Analyses You Need To Run
Ongoing PPC search campaign analyses are crucial to improve performance and cut wasted spend. In this post, we’ll discuss 3 of the top analyses to run.
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[Hero Academy Video] A Breakdown of Ad Extensions for Google Ads
In this new, short video on Hero Academy, Hanapin Account Manager, Elliot Kemp, will do a comprehensive breakdown of ad extensions available in Google Ads and how you can use them.
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Microsoft Audience Ads: Auto Enabled Via Image Extensions
Search ads within Microsoft Ads can automatically be placed on the Audience Network. Find out if yours are showing and the steps you need to take to remove it if desired.
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Hero Academy Live!
Revitalize Your Online Ads with Improved Copy, Ad Extensions, & Frequency Capping. Join us for this special event!
The Top 3 Updates From Bing in 2019
From search to social, ad platforms have been rolling out major changes this year. You may not have the time to review them all in one sitting, so we broke down our top three updates from Bing in the first...
Bing Ads Action Extensions: What You Need To Know
Bing Ads announced in early April 2019 they are releasing a new ad extension format - Action Extensions. This new format is totally unique to Bing Ads allows advertisers to add a preset call-to action as an ad extension.
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New In Bing Extensions: Account Level Ad Extension Management
New ad extensions and continued improvement of implementation within Bing Ads.
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