Learn solutions for the most pressing challenges in Paid Media and Digital Marketing.
Continue Reading 10 Solutions You’ll be Walking Away with from Hero Conf London 2022
Analytics
How to Perform Content Gap Analysis for Your Brand
Learn how to conduct a content gap analysis. Discover how to find weak spots in your content marketing and fill in those gaps to get more people to your site.
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The New AI Tools On the Scene in Digital Marketing
Artificial intelligence is revolutionizing the digital marketing world. Here are some of the best AI tools currently available for small businesses.
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Think Big About Cross-Channel Data!
Set up your agency’s own PPC data warehouse for cross-channel reporting and push optimization changes back to the ad networks.
Analytics: What Sources are Stealing Your Paid Revenue Attribution?
“Where should we attribute revenue?” We found that referral and affiliate websites were receiving revenue credit for paid-initiated traffic.
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Cookieless Marketing: How Account Directors Can Be Part of the Solution
Data has long been the backbone of digital marketing. As an account director, you should be measuring performance in some way or another and proving your worth.
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Digital Marketing in a VUCA World: Is it Time to Emerge from Plato’s Cave?
Google, Facebook, Amazon, etc. are giving digital marketers what Socrates would call a “superficial truth”. The data sets are incomplete.
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How to Find Missing Search Terms for Google Ads
Google Ads reduced visibility for search terms in September 2020. Learn how to find the missing search terms in Google Analytics.
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Developing a PPC Analyst Mindset
For PPC analysts, each new challenge often requires new skills. One analyst shares tips for developing a mindset to manage the cycle of constantly learning.
Why Google Ads and Google Analytics Convs. Don’t Align (And Why You Should Try The Attribution Beta)
In this blog, one PPC expert walks through Google Ads and Analytics conv. discrepancy scenarios and how the Google Attribution beta (within GA) can help.
Build Custom Reports in Google Analytics
Google Analytics' custom reporting is great for streamlining PPC reports. This post explains how to build a custom report in GA to eliminate manual reports.
Data Studio Tips Part 2: Intermediate
Google’s Data Studio is a great tool for visualization and reporting, but it comes with its own learning curve. This post covers tips for intermediate users.
