By thinking outside of the box, you’ll be able to not only embrace these new options from Google in a cool way but continue pushing your accounts forward.
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Target CPA Bidding: Avoiding Over-Delivery
The mass integration of automation and AI in our daily work lives is upon us. It can be seen almost everywhere within Google, Facebook, Amazon, etc. Google is leading the charge with automated tools available anywhere from bidding, to ad...
70/20/10 PPC Budgeting
Come to the table with a defined way to spend your clients money. Lay out tactics, set expectations, and define deliverables. Any client will be impressed.
3 Step DIY PPC Budget Pacing Tool
If you are looking for a better PPC budget pacing method, follow this step-by-step guide to create your own custom tool.
The Automation & Online Trends Marketing Managers Need to Know Today
In the first two sessions of the PPC Hero Summit, the Hanapin team will talk about the trends that Marketing Managers need to be aware of - talking about, thinking about, and figuring out how to incorporate into their marketing...
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Getting a Little Help with Your Bids – ECPC vs CPA Bidding
Beyond standard CPC bidding, Google Ads lets you choose two advanced options, enhanced cost-per-click and CPA bidding. This post serves as a primer to the bidding types.
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3 Strategies To Consider When Thinking About Bidding
We all have to start somewhere. Three strategies to lay the foundation to start your campaign or reevaluate strategy.
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Google’s New Ad Position Metrics: Rethinking Average Position
Average Position shouldn't be your go to metric to measure ad placement. Find out how to better adjust bids with Google's new metrics!
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Most Common Mistakes of Automated Bidding
By avoiding these mistakes, you're more likely to succeed when testing new bidding strategies through Google Ads (formerly AdWords).
New Interface, New Syntax: Automating Rules in Google Ads
Whether you are pro-change or anti-change with Google, there is one certainty - You have to change. Learn how to create automated rules in the new interface.
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The 2019 Budget Season Doesn’t Have to Be a Nightmare
You could just go off of a formula and call it a day, but in order to have a solid budget in place you need to take the time to prepare.
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Bing’s New(ish) Automated Bidding Strategies
Bing continues to roll out automated strategies to extract more performance from your campaigns. Take a look at the two newest and how to best use them.
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