Most businesses running Google Ads focus on targeting new customers through non-branded keywords. But there’s a crucial piece many overlook: brand campaigns, the ads that show up when someone searches specifically for your business or products. These aren’t just afterthoughts....
Continue Reading Brand Ads Done Right: The Power of Smart Copywriting
Imagine a world where you could appear at the top of the SERP as soon as someone has an issue your product or service can solve. Historically PPC has been pitched to businesses as a lower funnel and solely a...
Continue Reading How Top of Funnel Paid Search Advertising Can Be Effective
Building links – the act of getting other websites to link to yours in order to increase search engine visibility and get referral traffic – can generally fall into two methodologies: PPC – in particular Google Search Ads – can...
Will AI replace copywriters entirely or will it be a tool to make our jobs easier? Learn how to use current AI tech to boost your copywriting and PPC performance.
Continue Reading Five Ways AI Can Improve Copywriting and PPC Performance
Imagine upgrading from a dial-up to fiber optic internet. It opens up an exponential surge of capability and reach. This is exactly what YouTube’s advertising growth has looked like over the last 12-18 months. The results have been fascinating to...
Continue Reading Why Advertisers Need to Take the Leap On YouTube’s 3-Pronged Approach
The marketplace is increasingly global. Businesses are continually looking to expand their reach beyond their nearest borders. While targeting an international audience can be tempting, the key to unlocking substantial growth and maximizing return on investment (ROI) often lies in...
Continue Reading Localized Digital Advertising: Killer Strategies to Maximize Your ROI
A Washington D.C. judge last week found Google guilty of violating U.S. antitrust law and possessing an illegal monopoly over the search market. Over the course of the almost year-long trial, covered extensively by Stewart Dunlop for PPC Hero, the...
Continue Reading Google guilty of possessing an illegal monopoly on search
It should go without saying that if you’re in the business of promoting “certain types of products”, you need to be extra careful. Not sure what we mean? Count yourself lucky. We’re referring to any of those consumer or business...
You’ve probably seen ads that feel weirdly correlated to what you’re reading or watching online. That is contextual advertising at work. This ad-based solution has evolved steadily amidst the ever-changing digital landscape, becoming an integral part of every advertiser’s arsenal....
Continue Reading Bringing AI & Contextual Targeting Together for Brand Safety
Retail media networks represent a dynamic and rapidly evolving segment of the advertising industry. At their core, these networks are advertising infrastructures that allow brands to place ads on a retailer’s digital properties, such as websites, mobile apps, and other...
Continue Reading The Ultimate Guide to Retail Media Network Advertising
Since its launch in 2020, TikTok has catapulted in popularity, boasting over 1 billion monthly users. (With some estimates at around 1.5 billion in 2024). That inevitably makes TikTok ads an attractive proposition to brands. As one of the fastest-growing...
Software as a Service (SaaS) companies know the importance of running ads to get trial signups, demos, and paid subscriptions. Despite this, most of them reserve their ad budgets for LinkedIn and Google. Meta is usually an afterthought when, in...
Continue Reading How to Run Effective Meta Ads for Software as a Service (Saas)
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