Last week we touched on the importance of search query reports to measure the value of branded campaigns. Today, we're going to look at search funnels.
Continue Reading Using Search Funnels To Measure Branded Performance
November 9, 2015 By Sarah Stemen
Last week we touched on the importance of search query reports to measure the value of branded campaigns. Today, we're going to look at search funnels.
Continue Reading Using Search Funnels To Measure Branded Performance
August 31, 2015 By Nate Hollander
There are palatable reasons you may want to bid on your pure brand PPC keywords. I'll explain why in this post.
Continue Reading 8 Good Reasons To Bid On Your Pure Brand Keywords
August 25, 2015 By Jeff Baum
June 8, 2015 By Jeff Baum
PPC both complements and positively affects other areas of your online and offline marketing programs.
Continue Reading How PPC Creates Synergy Throughout The Marketing Program
March 26, 2015 By Diane Anselmo
With the right mindset and monitoring in place, many advertisers may see that Yahoo Stream Ads actually perform well.
Continue Reading How Yahoo Stream Ads Opened Up Doors For One Client
January 15, 2015 By Sarah Stemen
Using Google Analytics and Adwords data this post goes into detail using a client as an example of how to successfully measure the value of brand campaigns.
Continue Reading Easy Ways To Measure The Value of Branded Campaigns
May 27, 2014 By Mark Casey
February 21, 2014 By Carrie Albright
We’ve all heard (or feared) our clients doubting the importance of using branded terms in our PPC efforts. The questions commonly revolve around “Why would I pay for these clicks if they are already trying to find me? Won’t SEO...
Continue Reading SCHEME: The Easy Acronym For Pitching Branded PPC
February 12, 2014 By Kayla Kurtz
A company’s brand is defined by many things – the people that make up the company, the clients or customers that company serves, the mission the company sets for itself, the messaging that brand uses to market itself…along with a...
Continue Reading Branded vs. Non-Branded Keywords – Worth It To Budget for Both?
December 27, 2013 By Jeff Baum
Google has developed a new ad format called ‘Engagement Ads’. The purpose of these ads is to provide an interactive way for users to engage with your brand. Google recognizes that branding is a different marketing objective than direct response,...
Continue Reading Engagement Ads: New Way For Getting Customers To Interact With Your Brand
December 3, 2013 By Mark Casey
As most readers of PPC Hero know, this blog is written by the account management team at Hanapin Marketing–an enterprise-caliber digital ad agency. So naturally, we’re very excited to announce that we have just launched the new version of HanapinMarketing.com!...
Continue Reading Introducing the New Face of Hanapin Marketing
November 29, 2013 By BoostCTR
I often think about how unfortunate it was that Facebook adopted a Pay-Per-Click advertising model when it first introduced its advertising feature. Unfortunate because PPC was intimately associated with Google’s Adwords advertising model — a direct response model if ever...
Continue Reading Was Direct Response The Wrong Model For Facebook?
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