As a follow up to my preferred cost bidding blog a few weeks ago, I’m here to share my results after testing for two weeks. Although my cost-per-click has remained nearly the same, my click-through rates and average ad positions...
Peeling Back The Layers of Google’s Pay-Per-Action Beta Test
This past week I finally jumped on the Pay-Per-Action (PPA) bandwagon and started a campaign for one of my clients. Despite having read through the official documentation and a very helpful step-by-step guide to setting up campaigns, once I actually...
Continue Reading Peeling Back The Layers of Google’s Pay-Per-Action Beta Test
Preferred Cost Bidding; Results are In (Almost)
There has been much chatter in the SEM blogosphere about the new Adwords feature called “preferred cost bidding,” but no one has actually put it to the test to see how well it works. (Here is a post on ppclab.com...
Continue Reading Preferred Cost Bidding; Results are In (Almost)
Are Your Google Keywords Actually Active?
I entered some new keywords into my Adwords account and I checked them the next day and found I had received no impressions yet. I scrolled over to the magnifying glass icon (the ad diagnostic tool) next to the actual...
Yellow Fever in Adwords
Over at SERoundtable there has been a discussion regarding the new yellow background for advertisements within AdWords. Not only has the color been changed, but the configuration of the ads has been altered so that users have to click directly...
Adwords Interface Gets a Facelift
This morning I logged into one of our accounts and noticed that the look of our Adwords campaign interface had changed slightly. Instantly, I noticed a button that says “Online Campaigns” which indicates that Adwords will display other types of...
Do Site-Targeted Campaigns Really Work?
Site-targeting is a fairly new feature for Google. A keyword-targeted campaign will allow your keywords to show up on the content match with no knowledge of which site your ads are actually being shown; site-targeted campaigns allow you to specifically...
Light Sabers at the Ready! The “Empire” Is On the Move.
In the world of search, the primary competitors are Google and Yahoo!, and no matter what the situation is, one is always trying to out-do the other. The most recent resurgence of this on-going power struggle is Google’s retaliation to...
Continue Reading Light Sabers at the Ready! The “Empire” Is On the Move.
Google Apps Invitation Distributed to AdWords Users
I’m a huge fan of Google and their new Apps software package. It’s truly fascinating to me to watch them take the idea of a web-application to new heights. This week, in an effort to continue growing in this new...
Continue Reading Google Apps Invitation Distributed to AdWords Users
