LinkedIn is the go-to place for professionals looking to connect, share, and do business. Now, it has become a powerful resource for B2B marketers. But running ads here isn’t enough. You must pay attention to the right B2B metrics. Otherwise,...
Continue Reading LinkedIn Ads Analytics: B2B Metrics That Matter
With over 1 billion members, and access to key decision-makers across industries, LinkedIn is the go-to platform for professionals to connect, engage, and make strategic decisions. That being true, standing out amidst the noise requires more than just targeting the...
Continue Reading Crafting Powerful (Yet Simple) LinkedIn Creative
When I joined Hootsuite & AdEspresso as a Facebook and LinkedIn ads expert back in 2016, I already had about 6 years of experience running Facebook ads. My journey started before Facebook even had a conversion pixel! Despite that, I...
Continue Reading Everything I’ve learned conducting 912 FB & LinkedIn ad account audits in 8 years
LinkedIn Connected TV (or CTV as it’s also known) Adverts have been a growing opportunity for digital first advertisers. LinkedIn has just announced a whole heap of additional functionality they’ve added to the campaign manager platform. You can read more...
An easy to follow guide to the world of online digital marketing certifications, as well as an explanation of their value to both beginners and professionals.
Continue Reading The Digital Marketing Certifications Most Worth Your Time
How do you make your ads stand out among the rest? LinkedIn Dynamic Ads might be the difference your company needs to run a successful LinkedIn Ads Campaign.
Utilizing the correct creative techniques when building LinkedIn Ads, gives you an advantage when it comes to generating high-quality, high-intent leads.
Continue Reading Best Creative Practices when building LinkedIn Ads
LinkedIn is the best platform to get leads. Check 11 amazing LinkedIn features that will save you time and will help to achieve your business goals.
Continue Reading 11 Amazing LinkedIn Features You Must Use in 2021
LinkedIn is the social network for B2B marketing. However, getting the results you want from the platform is not as easy or straightforward as you’d think.
Continue Reading B2B Lead Generation on LinkedIn: The Whats, Whys, and Hows
No one is really looking forward to seeing another ad. Overcome banner blindness with Bahador's top tips for creating attention-grabbing social media ads.
LinkedIn Events is an elegant solution to driving registrants to online events. Learn a LinkedIn Event strategy that will set your audience’s interest ablaze!
One paid media strategist discusses her LinkedIn targeting test within Microsoft Ads and the results from targeting companies specifically.
Continue Reading Microsoft Ads LinkedIn Profile Targeting: A Review
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