Apple's new privacy settings are likely to put a dent in Facebook’s mobile advertising and impact the advertisers who rely on their ads for marketing.
Mobile
Simplified Checkouts and Handheld Campaigns: How Marketers Are Addressing The Gulf Between Mobile Traffic and Sales
Although eCommerce rates are demonstrating growth across both desktop and mobile, any expected rise in sales hasn’t followed suit.
2 Tips For Identifying Mobile UX Gaps
Mobile UX testing is not a new concept, yet many brands still have a bad mobile experience. One CRO expert gives 2 tips to help identify mobile UX gaps.
Mobile A/B Testing: 7 Big Errors and Misconceptions You Need to Avoid
Learn about the seven biggest mistakes and misconceptions in mobile A/B testing along with tips & tricks for successful app store A/B testing.
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Utilizing Google’s Test My Site Tool to Improve Mobile Performance
Google updated their Test My Site tool to include custom recommendations for mobile sites. Read more to find how this tool can improve your mobile performance.
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Mobile Gaming: Boosting User Retention with Digital Advertising
Explore unique tactics in both Facebook and Google Ads to boost user retention for your mobile game.
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How to Use Asset Placement Customization in Facebook
Learn step-by-step how to optimize images and videos across the various placements available in the Facebook Ads Platform.
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Mobile App Targeting and Exclusion – Post Adsenseformobileapps.com Retirement
Explore how to target and exclude mobile apps in Google Ads post deprecation of adsenseformobileapps.com and G-mob exclusions.
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UAC Optimizations in 5 Steps
Universal App Campaigns are simple to set up. Simple is great, but how do you maximize performance and ensure quality conversions with limited options?
Competitive Device Trends: An In-Depth Analysis
Explore how to pull a templated report that includes both device analysis and auction insights competitor data as well as recommendations!
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3 Best Practices for Universal App Campaigns
As AdWords sunsets mobile app install campaigns, explore 3 best practices to effectively promote your app with Universal App Campaigns (UACs).
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4 Quick Steps to Create Your Mobile App Strategy
Understand which components are necessary to your mobile app advertising strategy to ensure measurable and positive results.
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