Dear new digital marketers: here are a few tips that you can actively do now to jumpstart your growth as a digital marketer or PPC specialist.
Dealing With Trademarks Infringements In Paid Media
In an ideal world, online media providers have systems that automatically stop trademark infringements from happening. Unfortunately, it isn’t that simple.
Continue Reading Dealing With Trademarks Infringements In Paid Media
The 5 Most Common Types of Ad Fraud Affecting PPC Campaigns
From bots to click farms, fraudsters use a variety of vehicles to perform click fraud. Discover the five main types of click fraud affecting PPC campaigns.
Continue Reading The 5 Most Common Types of Ad Fraud Affecting PPC Campaigns
16 Commonly Asked PPC Questions (And Answers)
Get answers to some of the most common questions we hear from new account managers attending digital marketing conferences and from right here on PPC Hero.
Continue Reading 16 Commonly Asked PPC Questions (And Answers)
Navigating A Successful “Difficult Conversation”
This post covers how paid media managers should prepare, manage, and follow up on difficult conversations with managers, clients, or teammates.
Continue Reading Navigating A Successful “Difficult Conversation”
The Makeup Of An Effective PPC Report
Here are the important points you should consider when putting together a PPC report to ensure it's effective and reduces confusing data or visuals.
5 Tips for Marketers: Write Simple, Persuasive Messages Your Audience Will Actually Read
This post gives 5 tips on how to simplify your writing so you can easily persuade your boss or client and ensure your messages are read.
Travel Searches Are Surging: Time To Relaunch PPC
Despite the ongoing pandemic, a mixture of restlessness, hope, and business needs has led to an increase in travel-related searches over the month of April.
Continue Reading Travel Searches Are Surging: Time To Relaunch PPC
3 Connections Between Paid Search and CRO
There are 3 important connections between paid search and CRO. They go hand-and-hand and when utilizing both the user experience will be maximized.
Search Terms Report: Why and What to Look For
The search terms report is a valuable part of account management. You should be familiar with the report even if you're not involved in the day-to-day management.
Continue Reading Search Terms Report: Why and What to Look For
Google Ads Trademark Policies: What You Need To Know
Google Ads trademark issues can cause delays to your campaign. This article covers common trademark issues and steps you can take to fix them.
Continue Reading Google Ads Trademark Policies: What You Need To Know
Getting Started with Programmatic Advertising
Learn what programmatic is, the top 4 questions to ask when getting started, and learn about 3 resources to help guide your programmatic next steps.
Continue Reading Getting Started with Programmatic Advertising
