Keep your PPC accounts in good shape for 2020. Here are 5 common PPC mistakes to avoid.
Continue Reading 2020 PPC Un-Resolutions: What Not to Do in the New Year
Make Time Management Your New Year’s Resolution
Creating work habits that are effective in helping you manage your time is essential to increase your productivity and decrease stress levels.
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How To Create A Great PPC Campaign Structure
Campaign structure is the backbone of your PPC account. Learn all the tips and tricks to creating a great structure.
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PPC Marketing: How to Reach Quality Leads and Prospects
Working on your PPC lead quality takes some work. But with actionable PPC campaign techniques, you can reach high-quality leads and significantly improve your ROI.
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Click & Bot Fraud: The Spookiest Specters of PPC
What's the scariest thing in PPC this October? Click and ad fraud. Learn who's committing click fraud, how to tell if you're the target, and how to combat it.
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Paid Search Marketing: What To Consider
One of the advantages of PPC marketing is the ability to analyze the online behavior of your target audience and quickly expand your reach to generate revenue. Pay-Per-Click ad campaigns are a great way to optimize branding exposure and implement...
#Ham4PPC: A Tribute to Digital Marketing
Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Today’s #Ham4PPC comprises nine lessons I’ve learned from my years as a PPC professional.
PPC For Noobs: Tips for Starting Your New Job in Digital Marketing
Starting a digital marketing job can be intimidating. Get exclusive tips from the 2018-2019 Hanapin Marketing "noobs" in this article to help you on your path.
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What Else Is Affecting Your PPC Advertising?
Learn four things to begin incorporating into your client calls that will lead to building a more holistic and effective PPC strategy.
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PPC Client Account Revenue Pressures
When I feel excessive pressure to drive revenue from PPC, I always step back. I quit taking things personally and realize that this is business, it’s just business. It’s cyclical, things fluctuate, and will be consistently changing. That doesn’t stop...
Mobile Gaming: Boosting User Retention with Digital Advertising
Explore unique tactics in both Facebook and Google Ads to boost user retention for your mobile game.
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Juggling B2B & B2C: C Where You Need to B
B2C & B2B should want to be seend differently. It's important to discuss how each wants to communicate the brand to their varying audiences.
