In this new, short video on Hero Academy Hanapin’s Senior Project Manager, Lauren Rosner, will further explain why naming conventions matter and break down some of the best ways to set it up.
Continue Reading [Hero Academy Video] What You Need to Know About Naming Conventions
In this new, short video on Hero Academy, Account Manager Ryan Opal, will talk you through how to manage frequency capping in Google, Facebook, Amazon Programmatic, Display, and Video 360.
Continue Reading [Hero Academy Video] Overview of Frequency Capping
Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Today’s #Ham4PPC comprises nine lessons I’ve learned from my years as a PPC professional.
Explore a unique way of targeting your specific audience through Paid Search advertising on Google Ads.
Continue Reading ALSA Strategy: A New Way to Think About Old Strategies
When budgets are time flexible, the client's bottom line is more than likely to be positively impacted. I've noticed four specific areas where this setup is tremendously beneficial: flexibility With Inconsistent Seasonality, End of Month Opportunity, Capilization on Unexpected Traffic...
These four tips will go beyond basic bid modifiers and think more strategically in how you can harness detailed demographic lists.
Continue Reading 4 Ways to Harness Detailed Demographic Data
From location and call extensions to local service ads, learn six approaches to dominate local PPC.
Come to the table with a defined way to spend your clients money. Lay out tactics, set expectations, and define deliverables. Any client will be impressed.
As the paid search industry migrated towards a more automated environment advertisers were met with a spike in cost per click (CPC). Coming out of 2018 Merkle reports a higher rate of click growth than rise in CPC. Advertisers worked...
If you want to keep pace with the way the modern consumer likes to buy, then you need to be able to meet them wherever they are on your website and in the sales funnel. Cue chatbots...These are an excellent...
Continue Reading The Fast & The Curious: how chatbots meet modern buying demands
When it comes to best practices in digital marketing, practitioners should embrace a “trust, but verify” mindset. Specifically, adopt best practices when possible, but don’t assume that they’ll improve performance - every account exists in a different context with a...
Continue Reading Deals, Deals, Deals! A Promotion Ad Copy Case Study
RSAs are the newest ad format by Google. Using automation, it can be tricky to understand exactly how the system is showing ad variants. Learn how to create a better RSA strategy that gives you freedom through automation, but insight...
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