Audience Targeting, PPC Theory
PPC Audiences: What Are They and How Does Google Determine Them?
Explore what PPC audiences are, as well as what signals may be factored into the Google algorithm that determines who is included in these... Read More »
Audience Targeting, PPC Theory
Explore what PPC audiences are, as well as what signals may be factored into the Google algorithm that determines who is included in these... Read More »
Google Ads, PPC Opinion
Looking for ways to beat the competition? One way is through a combined competitor and RLSA campaign! Read More »
Basic PPC Strategies, PPC Strategy
A holistic approach to digital marketing, paying particular attention to the combination of SEO and PPC, will help you to produce better results. Read More »
Conversion Rate Optimization, Conversion Rate Spotlight
A customer-centric approach to digital marketing can transform your conversion rates. Get tips and walk through our campaign results. Read More »
Analytics, PPC Theory
Understanding attribution well is an essential part of any digital marketing strategy. Unfortunately, it is also an evolving industry. Read More »
Analytics, PPC Strategy
Do you ever wish you could get more granular data in Google Analytics? Enter the User Explorer Report. Read More »
PPC Strategy, PPC Theory
Google has changed how exact match keywords are triggered. See what the updates are and what type of performance we have seen early on. Read More »
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