AI is more than just a tech trend. It can take your advertising efforts to the next level and boost your ads’ performance. Learn how AI can enhance PPC.
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Programmatic
Best Practices to Maximize Connected TV Advertising
Connected TV campaigns should pair with other paid media campaigns to drive conversions and take advantage of each targeting tactic to maximize inventory.
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How to Build a Winning Native Advertising Strategy
Native advertising is one of the best ways to gain increased engagement from high-intent audiences. Learn how to build a winning native strategy from an expert.
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Why You Should Take Connected TV Seriously
Connected TV allows for greater reach, better targeting, increased measurement, and more control over frequency capping than traditional TV advertising.
Webinar Today! Pitching Programmatic: Get Your CMO On Board
Join James Sexton from Brainlabs and Alex Lamoureux from Acquisio as they discuss all the things you need to know when you decide to leap into programmatic - from choosing platforms to leadership buy-in.
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Hulu Advertising: What You Need to Know About It
Hulu: you know it, you love it, you probably binge it (guilty). Here's what you need to know about advertising on it.
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A Quick Look at Walmart Media and Spiceworks
Digital Marketing is ever-changing. New platforms, networks, and services pop up every month. Keep up-to-date with PPC Hero.
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4 Tips to Make Your DV360 Campaigns Heroic
Time is tight, clients need our attention and performance still needs to happen. We have compiled a few tips to help streamline your DV360 campaigns.
Programmatic Guide: Google Display & Video 360
If you’re interested in expanding your digital marketing efforts in 2020, Display & Video 360 is a great way to get started.
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5 Reasons to Use Amazon DSP for 2020 and Beyond
Advertising on Amazon seems like a no-brainer to many B2C advertisers. Amazon is full of high intent users who are ready to buy. In addition to advertising on Amazon, Amazon launched their Demand Side Platform (DSP) last year – and...
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Getting Started with Programmatic Advertising
Learn what programmatic is, the top 4 questions to ask when getting started, and learn about 3 resources to help guide your programmatic next steps.
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Programmatic Guide: Google Campaign Manager
Advertising on a new platform can be intimidating. This guide walks through a step-by-step process of how to create campaigns in Google Campaign Manager.
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