Reporting & Looker Studio Training
Ready to move from pre-packaged templated dashboards to individualized reports that actually answer your marketing questions? Learn how to build more effective reports using Looker Studio.
A ticket to this course includes:
– One day of training (September 22)
– Two days entry to all the Hero Conf & brightonSEO talks
– Bag of merch
Why choose this course?
The course is broken into 3 sections. We start by going over how Looker Studio works, and then we go through building an example report, using the recommended design principles. Finally we finish off the day by digging into Looker Studio’s advanced features.
You’ll leave this course with practical hands-on knowledge in Looker Studio, plus an understanding of how to create a report that people will actually want to read.
You must bring a laptop to this session and have access to at least one GA4 property and one Google Search Console property. You can’t use the Google Demo GA4 property for this session, due to quota limits in GA4.
You don’t need any experience in Looker Studio, but you may want to bring a report or two that you want to try to improve in Looker Studio.
The instructor will provide individualized advice, depending on time.
Who should attend this course?
This course is for anyone who needs to create reports for their job and isn’t happy with how they are creating those reports right now.
You don’t need to have any prior experience in Looker Studio, but you should come equipped with knowledge of GA4 and Google Search Console as we will primarily be working with the data available in those tools to start.
Course Content
Looker Studio fundamentals:
- Creating data sources
- Working with charts
- Using drill downs, filters, and other interactive features
- Creating advanced date ranges
Designing an effective report:
- Selecting the right chart for the job
- Choosing dimensions and metrics that speak to your goals
- Adding microcopy and other explanatory elements
Extending Looker Studio’s capabilities:
- Creating custom fields with functions
- Blending data sources
- Speeding up your reports
- Tracking report usage
What’s included in your ticket?
Book onto this training course and you will get:
- A full day’s training on your chosen topic on Monday September 22, 2025
- Lunch included on your training day
- Full access to brightonSEO and Hero Conf conferences and all the talks on Tuesday 23 & Wednesday 24 September, 2025
- Bag of merch
- Access to conference networking events and activities
Why book a training course?
PPC Heroes rarely have the time to think deeply about their responsibilities, problems, and the future of their careers or organizations.
It’s easy to pull up email, check-in on accounts, and appease clients while making the effort to learn at a conference. While the conference days are filled with insanely actionable insights, sometimes challenges need attention longer than a session break can offer.
Hero Conf is built on exceptional, actionable content. Your list of ideas and actions items will be pages long by the end of your conference days. The biggest complaint we get is there’s so much to implement, you’re not sure where to start. Training courses can help solve this problem.
Choose which training course is right for you and let’s solve your most pressing digital marketing issues together.
