Welcome to PPC Hero
Paid advertising tips from the PPC experts
Featured
Breaking Free from Misleading Ad Results: Using First-Party Data for Smarter Measurement
As marketers, we’re all familiar with the sinking feeling when a client asks, “So… how do we know this is working?” You’re not alone — according to recent research, 39% of marketing decision-makers struggle to measure the impact of each marketing channel. Personally, I think that number is conservative. Measurement has always been difficult, but…
Spotlight
How to deploy email to turbo charge your PPC results
When you consider digital marketing, two channels usually come to mind: email and PPC (pay-per-click). Both are used individually by most companies. They send email campaigns on one end and place Google or social ads on the other. But when you use these two channels together, you can get better outcomes more often than when…
Continue Reading How to deploy email to turbo charge your PPC results
Lessons From 15 Years in Paid Media: The Mistakes That Still Haunt Me (and How You Can Avoid Them)
I started my career in paid media back in 2011 at a small PPC agency called Periscopix. It was, in many ways, a much simpler time. Performance Max didn’t exist. Campaign management meant making one bid change a day. You had full control. It was also the year that Prince William and Kate Middleton got…
Rethinking Paid Search: Diversification as the Future of Fair Advertising
From Google reliance to Microsoft Ads innovation, advertisers must embrace multi-platform strategies. Advertising, at its core, is about connecting people with valuable products and services. It’s the act of calling attention to something to attract interest, engagement, and sales. In practice, however, the industry has evolved into a highly complex auction where billions of dollars…
Continue Reading Rethinking Paid Search: Diversification as the Future of Fair Advertising
Why UX is the Secret Weapon for Maximizing Ad Performance
The aim of this article is a simple one: To cause you to make UX a core part of your marketing strategy, not an afterthought. It shouldn’t be a separate team hidden in a corner that nobody talks to. It needs to sit at the heart of your marketing efforts because that’s how businesses win…
Continue Reading Why UX is the Secret Weapon for Maximizing Ad Performance
