This is the third in a series of articles by regular PPC Hero contributor – and Hero Conf speaker, Lisa Raehsler – in which we put some of the most anticipated talks from October’s Hero Conf San Diego in the...
Continue Reading San Diego Sessions: #3. Advanced Targeting and Smarter Customer Journeys
The digital marketing terrain is shifting beneath our feet. Gone are the days when you could run a killer pay-per-click (PPC) campaign or email outreach, both in isolation, and call it a day. Today, you would discover that channel integration...
Continue Reading Holistic Paid Marketing: How to make PPC and Email Work Together
TikTok has transformed from an emerging social platform into a mainstream marketing channel in just a few years. Since its global launch, the platform has exploded to over 1 billion monthly users (with estimates of around 1.5 billion in 2024)....
If you’re looking for ways of maximizing ROI with smart bidding, you’re in the right place. Working with PPC professionals and agencies, I am all too familiar with the constant struggle of making ad campaigns profitable, especially with a shrinking...
Continue Reading Maximizing ROI with Smart Bidding: A Guide for PPC Marketers
Meta (Facebook and Instagram) advertising has a reputation for scale. All it takes is one scroll through LinkedIn to be overwhelmed with case studies, stats, job titles, and more, all focused around scaling businesses through Meta. How much of this...
Continue Reading Do Brands Need A Big Budget To Succeed On Meta Ads?
You have decided to hire a PPC agency to help grow your business. But you’re unsure of where to start. Searching for advice online, there are some common steps and tricks many recommend following. These include: These are great tips,...
This is the second in a series of articles by regular PPC Hero contributor – and Hero Conf speaker, Lisa Raehsler – in which we put some of the most anticipated talks from October’s Hero Conf San Diego in the...
Continue Reading San Diego Sessions: #2. The Next Level of ROI and Real Performance in Paid Media
Someone checked out your product video, browsed your pricing page or stayed on your site longer than most people do. All good signs, but… Then they left. What now? That gap between interest and commitment is where your warm leads...
Continue Reading Video Retargeting: Converting Warm Leads in Your PPC Funnel
The digital marketing landscape is in the midst of a seismic shift, a revolution driven by Google’s aggressive integration of Artificial Intelligence into its core search and advertising products. This isn’t just another algorithm update; it’s a fundamental reimagining of...
Continue Reading The Converged Frontier: How Google AI is Reshaping PPC and SEO
This is the first in a series of articles by regular PPC Hero contributor – and Hero Conf speaker, Lisa Raehsler – in which we put some of the most anticipated talks from October’s Hero Conf San Diego in the...
Pay-Per-Click (PPC) advertising provides small businesses a rapid route to search results and social feeds. In contrast to organic marketing, PPC depends on a model in which businesses bid on keywords and pay per click. Micro-enterprises can generate qualified traffic...
Continue Reading How Small Businesses Can Compete With Big Brands In PPC
In the ever-evolving world of social media marketing, paid and organic strategies often operate in isolation. But is that separation holding us back? The key to paid social success could be hiding in plain sight – within your organic social...
Continue Reading Is the Secret to Your Paid Social Success Hidden in Your Organic Content?
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