If Google pulled the plug on keyword targeting tomorrow…Would your paid media strategy survive? Paid search has changed. Automation is everywhere. Control is shrinking.And honestly? The old playbook isn’t going to save you anymore. If you want to stay in...
Continue Reading The Paid Search Survival Guide for 2025: How to Win Without Relying on Keywords
AI in PPC continues to evolve. In time we can expect to see its application expand into even more areas of paid advertising. What’s clear for now, however, is that AI is a helper. It can, for example, identify and...
The advertising world is on the brink of transformative change as we transition into a cookieless future. For marketers, this evolution necessitates adopting strategies that prioritise privacy, leverage first-party data, and harness audience intelligence in innovative ways. But let’s pause...
Every year, major sporting events bring millions of fans together, creating a perfect opportunity for brands to connect with new audiences. Whether it’s the Super Bowl, UEFA Champions League, Wimbledon, or the NFL Drafts, these global moments attract massive attention,...
Continue Reading More Than Just a Game: How Sports Ads Can Build Brand Loyalty
When it comes to maximizing your revenue and making sure that your marketing dollar is put to good work for your business, nothing is more important than PPC budget management. Here is why budget management is a significant factor in...
Social media ad spend is projected to grow globally by ~50% by 2029, reaching over $345 billion. If you’re involved in social media advertising, whatever your area of focus, Meta and Instagram are likely the channels with which you most...
Remarketing can be a winner for your ad strategy, but too many businesses use outdated tactics. Most remarketing campaigns rely on basic audience segmentation and generic messaging. That might have worked a few years back, but it doesn’t cut it...
Continue Reading Remarketing Strategies with Automated Nurturing Sequences in Google Ads
In today’s digital world, marketers need to learn how to get people to notice and click on their ads. This blog goes into great detail about how to make interesting ad tweaks that will improve the performance of your whole...
Continue Reading How To Create Compelling Ad Extensions In Google Ads
Performance Max (aka PMax) is a Google Ads campaign type that was officially launched for all advertisers in November 2021. A few months later, in 2022, existing Smart Shopping and Local campaigns were auto upgraded to PMax. The launch of...
Continue Reading Why is the PPC industry divided over Performance Max?
Social media advertising is no longer a second option for marketers. It has transformed into a necessity that can either make or break the business. A recent study revealed that the total ad expense across different social media platforms will...
Continue Reading How Can Data-Driven Insights Supercharge Your Social Media Advertising?
In recent years, YouTube Shorts has emerged as the fastest-growing short-form video platform, revolutionizing the way users consume content. With 70 billion daily views in 2024—a 40% increase from the previous year—and 70% of YouTube watch time coming from mobile...
Continue Reading Why Contextual Advertising is the Future of YouTube Shorts
Scaling a Software as a Service (SaaS) business with PPC isn’t just about running ads – it’s about smart, optimized campaigns that convert high-intent leads into tangible outcomes. This is precisely what I focus on as a PPC Growth Leader...
Continue Reading 5 Tried-And-True Ways to Increase Conversions for Your SaaS PPC
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