In today’s digital world, marketers need to learn how to get people to notice and click on their ads. This blog goes into great detail about how to make interesting ad tweaks that will improve the performance of your whole...
Continue Reading How To Create Compelling Ad Extensions In Google Ads
Performance Max (aka PMax) is a Google Ads campaign type that was officially launched for all advertisers in November 2021. A few months later, in 2022, existing Smart Shopping and Local campaigns were auto upgraded to PMax. The launch of...
Continue Reading Why is the PPC industry divided over Performance Max?
Social media advertising is no longer a second option for marketers. It has transformed into a necessity that can either make or break the business. A recent study revealed that the total ad expense across different social media platforms will...
Continue Reading How Can Data-Driven Insights Supercharge Your Social Media Advertising?
In recent years, YouTube Shorts has emerged as the fastest-growing short-form video platform, revolutionizing the way users consume content. With 70 billion daily views in 2024—a 40% increase from the previous year—and 70% of YouTube watch time coming from mobile...
Continue Reading Why Contextual Advertising is the Future of YouTube Shorts
Scaling a Software as a Service (SaaS) business with PPC isn’t just about running ads – it’s about smart, optimized campaigns that convert high-intent leads into tangible outcomes. This is precisely what I focus on as a PPC Growth Leader...
Continue Reading 5 Tried-And-True Ways to Increase Conversions for Your SaaS PPC
Running ads is easy. Making them work? That’s the challenge. If you’re struggling with high ad costs and low conversions, you might be missing out on cross-platform remarketing. This strategy helps brands reconnect with potential customers across multiple platforms like...
Digital advertising formats give your business one second – maybe two, if you’re lucky – to capture a user’s attention. This presents a significant challenge, particularly when targeting younger demographics known for their shorter attention spans. If an advertisement fails...
Continue Reading You Have 1 Second to Grab Attention with Social Ads: How to Maximize That Moment
For PPC advertisers, geo-targeting and local ads are game-changers. They ensure your message lands in the right inbox at the right moment. But issues like IP inaccuracies, platform restrictions, and scant local search data can trip even the sharpest campaigns....
Continue Reading How Can VPNs Help PPC Advertisers with Geo-Targeting & Localized Ads?
PPC (Pay-Per-Click) advertising is a cornerstone of eCommerce marketing. It drives traffic, generates sales, and helps businesses compete. However, many campaigns fall short due to easily avoidable mistakes. Discover how our eCommerce PPC services can help you achieve better ROI....
Continue Reading 7 Common eCommerce PPC Mistakes and How to Avoid Them
New research has discovered that many major brands’ social media advertising strategies might be missing substantial segments of their target audience. The ground-breaking six month study, conducted in partnership with Qrious Insight, tracked the digital behavior of 15,000 participants through...
Continue Reading Why Your Social Media Advertising Might Be Missing The Target
Clients often hesitate to try PPC. Two of the most commonly cited reasons are they’ve heard it’s expensive, or campaigns are difficult to manage. But all of this is half-baked information. You know how profitable a well-planned PPC campaign can...
Continue Reading 9 Ways for Agencies to More Easily Sell Clients on the Benefits PPC
In an era of global connectivity, hyper-local marketing may seem like an outdated concept, but it’s far from obsolete. For small businesses, local influencers, and community-driven initiatives, targeting a specific local audience can create significant opportunities. By focusing on a...
Continue Reading Content Marketing and PPC for Hyper-Local Audiences: How to Dominate a Small Market
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