Need a refresher on MSN's dynamic text insertion process? Today's your lucky day. The adCenter blog walks you through the process and purpose of utilizing keyword insertion and dynamic insertion with {parem} functions. It's the worst sound in the PPC world - the "Google slap." MindValley Labs does a great job of breaking down the 4 primary causes of the Google slap and … [Read more...] about PPC News Roundup for September 24, 2008
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PPC News Roundup for August 20, 2008
Surely by now you know of the social networking phenomenon sweeping the web. These social networking sites, like Facebook, offer advertising with text ads, akin to trusty AdWords. If your target audience is the younger, hip crowd, then this might seem like a great way to reach out to them. However, advertising on these platforms may not be the best way to spend your PPC budget. … [Read more...] about PPC News Roundup for August 20, 2008
Increase Customer Retention with Simple Social Networking
If you’ve sat in a marketing meeting lately you may have heard the ever evolving question of online marketing today, “How can we add social networking to our site?” Google may have mastered a way to do this, and it’s a very simple process. It’s a new program my Google rep emailed us today called, ‘Google Friend Connect’ that’s currently available for preview only. Release date … [Read more...] about Increase Customer Retention with Simple Social Networking
Blog News Roundup for May 7, 2008
Need to project how your PPC campaigns are performing? Try KoMarketing new PPC calculator tool available for download. It's an excel document that allows you to enter values for various metrics within your PPC campaign and it will help you project whether or not your PPC campaign will be profitable. Want to double conversions in one month? Split those ad groups says David … [Read more...] about Blog News Roundup for May 7, 2008
