Today we have another post from one of our PPC Hero allies, Mark Reynolds of Blazen Web Marketing. Mark is an internet marketer and web designer based in the U.K. In this post he takes a look at Google's new Instant Previews, how it can impact the CTR of PPC ads, and offers tips on how to improve your landing pages. Google has announced the new version of its Instant Previews … [Read more...] about Google’s New, Easier Instant Previews and the PPC Effect
Search Results for: PPC
PPC for Reputation Management
Today we have a post from one of our PPC Hero allies, Katie Saxon of Boom Online Marketing. In her first post for PPC Hero, Katie looks how pay per click can be used to manage online reputations. Rick Santorum has a serious Google problem. It’s not the lewd website topping the search engine results for his name, it’s something potentially more damaging for a presidential … [Read more...] about PPC for Reputation Management
Our 3 Most Valuable PPC Metrics
Last week, Wordstream asked the Hanapin team to participate in survey to find out which PPC metrics account managers think are the most valuable. It brought me back to when I was first learning about pay-per-click and felt overwhelmed by all the metrics and 3 letter acronyms that were being thrown around. I had no idea how I was going to use all this data to make decisions. … [Read more...] about Our 3 Most Valuable PPC Metrics
How To Schedule Your PPC Tasks For Effective Account Management
https://www.youtube.com/watch?v=AWsSZty4-UE Remember to change the setting on YouTube to 1080p to see us in full HD! … [Read more...] about How To Schedule Your PPC Tasks For Effective Account Management
PPC Budgets: Optimizing Accounts with Budget Constraints
At some point in our account management adventures, we’ve all hit the point of needing to scale back our accounts’ budgets. Whether your account is large or small, it can be challenging to scale back your spend while maintaining an account’s performance. Whether your client has had to reduce their PPC budget, or you’re pulling back at the end of the month to stay under a … [Read more...] about PPC Budgets: Optimizing Accounts with Budget Constraints
Three Ways to Quickly Convince your Client with a New PPC Strategy
We’ve all been there. You have a new strategy for a client, and given that the client’s time is not infinite, you only have a few minutes to convince them of the worth of the strategy. This short amount of time is also combined with the fact that your PPC efforts are but one prong of a multi-faceted advertising strategy that often employs more traditional (and easier to … [Read more...] about Three Ways to Quickly Convince your Client with a New PPC Strategy
PPC Hero Celebrates National Race Your Office Chair Day
The PPC experts here at Hanapin Marketing take a break from their busy work schedules to celebrate National Race Your Office Chair Day. Hilarity and office rivalries follow! https://www.youtube.com/watch?v=j6wLcoU6vaY Check out the rest of our PPC Hero video blogs! … [Read more...] about PPC Hero Celebrates National Race Your Office Chair Day
My Top 5 AdWords Filters For PPC Managers
When I first started working with PPC, I would download all of my keyword data to excel and then begin sorting by price, cost per conversion, or whatever other metric I was interested in. Rookie mistake. Now don't get me wrong, I do love excel, but it was a lot of time wasted sorting through all the data when I could have spent 30 seconds creating an AdWords filter to do it for … [Read more...] about My Top 5 AdWords Filters For PPC Managers
Google Expands Search Sitelinks—Coming to PPC Next?
It’s been a couple days since Google released their announcement that sitelinks were being expanded and improved and most of you may have even seen the release. I would be willing to guess most PPC-ers read the information and dismissed it fairly quickly as it seems to only apply to search engine results, not ads. However, I challenge you all to take another look because the … [Read more...] about Google Expands Search Sitelinks—Coming to PPC Next?
Hanapin Marketing’s Predictions for the Future of PPC
What's the future of PPC advertising? Our staff of experts here at Hanapin Marketing got together to make a video blog about our predictions for the future of PPC in the next 5-10 years. From being able to buy what an actress is wearing on television, right from the television, to having Google chips implanted in our heads--it's clear the staff is not short on … [Read more...] about Hanapin Marketing’s Predictions for the Future of PPC
PPC Campaign Structure Basics & Best Practices
This is part 2 of our week-long series on starting an AdWords account from scratch. The series will walk you though each step of the process, from creating your initial keyword list to activating your campaigns. Give us 5 days and we’ll teach you how to start you very own AdWords account! Ready to start filling your designer handbags with the millions of dollars made from the … [Read more...] about PPC Campaign Structure Basics & Best Practices
How To Create A PPC Keyword List
This is part 1 of our week-long series on starting an AdWords account from scratch. The series will walk you though each step of the process, from creating your initial keyword list to activating your campaigns. Give us 5 days and we'll teach you how to start you very own AdWords account! You've heard of the three little PPC pigs right? The first PPC pig started building his … [Read more...] about How To Create A PPC Keyword List
