A lot of times when we get new clients, they already have an existing PPC account they're managing, but for obvious reasons needed the help of a PPC firm. The first thing I normally like to do when getting these clients is a complete re-organization of the account to immediately begin improving the structure for Quality Score and Quality Index purposes. However I have learned … [Read more...] about 2 Ways You Could Be Killing Your Quality Score Without Knowing It
Search Results for: account structure
Google Is Reshuffling the AdWords Deck Again: Prepare For Another Quality Score Update
Late last week, Google announced another round of changes for their Quality Score system. Be prepared to say goodbye to "inactive for search" and "minimum bids" with this update. According to Google, the end goal of this change is to provide advertisers with a more accurate AdWords Quality Score. What Is Changing? Since it's inception, Quality Score has operated on a … [Read more...] about Google Is Reshuffling the AdWords Deck Again: Prepare For Another Quality Score Update
PPC News Roundup for June 18, 2008
What's the future of Google Adwords Pay-Per-Action model? According to Search Engine Roundtable who spoke directly with their Google rep, Google doesn't know where they're headed with the PPA model but they're not sending out any invitations to be a part of the beta, "while t he product team figures out what direction the model will take in the future." Interesting… Search … [Read more...] about PPC News Roundup for June 18, 2008
Manage Big, Complicated PPC Campaigns with Less Frustration!
Just in case you missed the "Managing Big, Complicated PPC Campaigns," webinar featuring David Szetela, (pronounced za-tell-uh), I have provided a quick recap of David’s tips and guidelines here. What consists of a big and complicated PPC account you ask? You have 10,000+ keywords, dozens to thousands of ad groups, you’re managing your account on multiple search engines, you … [Read more...] about Manage Big, Complicated PPC Campaigns with Less Frustration!
How to Troubleshoot When Tracking 3rd Party PPC through Google Analytics
This entire week is dedicated to helping you maximize your PPC results by utilizing analytics data. Today I thought I'd take another look at one of my favorite subjects – tracking 3rd party PPC traffic with Google Analytics. Previously I've written instructional posts on how to set up the proper URL tagging for Yahoo! and MSN adCenter. Several readers commented with … [Read more...] about How to Troubleshoot When Tracking 3rd Party PPC through Google Analytics
If You Don’t Check Your Yahoo! Minimum Bids Now, You’ll Hate Yourself Later
Last Thursday and Friday, Yahoo! Search Marketing rolled out their new pricing structure. The gist of this update is that minimum bid prices will no longer be fixed at $0.10 and will instead be based on quality factors (similar to Google's Quality Score). From a big picture view, this seems like a logical progression for YSM. However, many advertisers have expressed … [Read more...] about If You Don’t Check Your Yahoo! Minimum Bids Now, You’ll Hate Yourself Later
PPC News Roundup for January 30, 2008
Now you can get simple Google analytics help through WebmasterWorld forums! Search Engine Roundtable posts that an analytics advisor has volunteered to help people out with the Google analytics questions from time to time. Apparently he knows analytics inside and out, and also knows how to listen to users. Andy Komack from KoMarketing Associates has a great post discussing 5 … [Read more...] about PPC News Roundup for January 30, 2008
Upload Google Campaigns in Yahoo! in Three Easy Steps
Have you ever spent hours trying to re-structure your Google campaign to upload into Yahoo!? You download your Google campaign, re-arrange the columns to fit Yahoos! upload structure, only to get errors from Yahoo! saying they can't determine which is the parent ad group? I've encountered this many times, and just recently I found a tool in Yahoo! to help with this problem. … [Read more...] about Upload Google Campaigns in Yahoo! in Three Easy Steps
Don’t Let Yahoo Hurt Your Campaign! Learn 2 Weak Spots In Their Optimizations
Over the past six months I have been putting a lot of time and effort into building a keyword list for a client. This client operates within a niche market and is geo-targeted tightly to a specific metro area. One day I began conducting additional keyword research and suddenly realized that I wasn't sure in which direction to head. I had keyword block, much like writer's … [Read more...] about Don’t Let Yahoo Hurt Your Campaign! Learn 2 Weak Spots In Their Optimizations
3 Components of the Quality Score Everyone Should Know
This is the second post in a series of 5 focusing on Quality Score. We all know there are numerous components to Google Adwords’ quality score. In this post I’ll outline what Google says are the top three components. It is essential that all advertisers understand that quality score is based on all components working harmoniously together. Look at it as if you … [Read more...] about 3 Components of the Quality Score Everyone Should Know
Diversify Your Campaign and Explore New Search Territory
Giving your AdWords or Yahoo account a jolt is a good start to revitalizing your PPC campaign, but that doesn't have to be your only strategy. I know it's difficult to get out from under the shadow of AdWords but there are other search engines that can generate supplemental traffic and conversions. Diversifying your PPC ad distribution can have very beneficial effects on your … [Read more...] about Diversify Your Campaign and Explore New Search Territory
