One of life’s essential conundrums is how to allocate your resources. Whether it’s your energy, your time or your money, figuring out what to do with what you have determines what kind of person (or company) you’re going to be. When it comes to life, most of us are left to our own devices, which explains why I spend such an inordinate amount of my time watching reruns of … [Read more...] about Using Excel to Get the Best Budgets for Your Campaigns
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54 Conversion Rate Optimization Tips To Improve Your PPC Campaigns
For the final installment of our conversion rate optimization and landing page series we’ve tried to bring together as many tips and tricks as we can! Testing Methodology 1. Don’t test for testing’s sake! Always have a hypothesis about what you think will improve your conversion rate and why. There are a million different things you can change – you’ll make the biggest … [Read more...] about 54 Conversion Rate Optimization Tips To Improve Your PPC Campaigns
Auction Insights from Google: So Much Keyword-Level Data
After seeming weeks of changes that made PPC’s small little corner of the Internet pretty angry, Google has launched a new tool that seems pretty awesome. Meet the new Auction Insights report. It should be rolled out to your account in the next couple of days (if it isn't in there already). Instead of using the ad preview tool or (heaven forbid) just running a quick test … [Read more...] about Auction Insights from Google: So Much Keyword-Level Data
PPC Hero Haiku Winner!
Because April was National Poetry Month, we wanted to celebrate the creative side of PPC-ers everywhere! We hosted a haiku contest, and here is our winner: New client, new goals An empty canvas to fill Words and ads, not paint - James Thompson (@JamesSThompson) Congrats, James! You will be receiving an Amazon gift card! Here are some other honorable mentions! Pouring over … [Read more...] about PPC Hero Haiku Winner!
SMM: And The Winner Is….
The 2012 Search Marketing Madness champion is... Fathom Online! Not only do the folks at Fathom get bragging rights for a whole year, but they also will be receiving a $200 Amazon gift card! Congrats! We want to thank all of our readers for casting their votes each round in support of their favorite blogs. All 64 nominated blogs provide a great source of search engine … [Read more...] about SMM: And The Winner Is….
SMM: Championship!
We have made it to the big game, ladies and gents! Congratulations to Fathom Online and Mashable for outlasting the blog competition and making it this far! So, one last time...please vote in the survey below to determine the 2012 Search Marketing Madness Champion! Voting will be open until noon on Monday, and the winner will be announced Monday afternoon! And, don't forget, … [Read more...] about SMM: Championship!
Paid Search Haiku Contest!
Only the best Search Marketers know how to write PPC haikus. To become a Search Marketing master you must First write a haiku. There is no art form Like a PPC haiku. Optimization! PPC Hero, Looking for a great haiku, Offering a prize. What is it? In honor of National Poetry Month, PPC Hero is holding a PPC Poetry Slam for the month of April. We want you to create your own … [Read more...] about Paid Search Haiku Contest!
SMM Final 4!
The best in each category have been selected! Congrats to our Final 4 who will each receive a $50 gift card. But, we're not done yet! Please vote in the below survey to select the blogs who will go head-to-head in our Search Marketing Madness championship. We have SEO vs PPC and Social Media vs Blogging, where Mashable and Copy Blogger are making their second straight Final 4 … [Read more...] about SMM Final 4!
SMM Elite 8!
With only 8 blogs remaining, the time has come to determine the top blog in each region. Select your pick for regional champ in the survey below. Remember, the winning blog will receive a $200 Amazon giftcard and the other Final Four will receive $50 giftcards so vote now to move your favorite blogs into the Final Four. … [Read more...] about SMM Elite 8!
SMM Sweet 16!
The votes have been tallied and below are the Sweet 16 search marketing blogs as determined by you! The competition is getting more intense as there are only 4 teams remaining in each region. Vote for up to 2 of your favorite blogs in each region in the survey below to help them move on to the Elite 8. The overall Search Marketing Champion will receive a $200 Amazon giftcard! … [Read more...] about SMM Sweet 16!
Reach Expansion Final Four Series Wrap Up
It’s been a long road to the final four for our marketing tools this year. Some have been instant game changers for clients while some have adopted the “better luck next season” philosophy. But we carry on! We extend our reach with these tools and not only continue shooting the easy lay ups but push harder for the amazing half court shots. Hopefully you will draft some of … [Read more...] about Reach Expansion Final Four Series Wrap Up
LinkedIn…from Downtown!
The third bracket in our Reach Expansion Final Four is going to cover a new(er) player in the dance: LinkedIn. Just how beneficial is LinkedIn in the pay per click world? I would be lying if I said LinkedIn was a Cinderella story. However, there are some seriously legit stats when it comes to LinkedIn’s game. Ignoring its possibilities, for future seasons especially, would be … [Read more...] about LinkedIn…from Downtown!
