If you were stoked about us chatting about the Amazon Advertising rebrand, you won’t even need your coffee on this Friday morning. BECAUSE, as the PPC industry always keeps us on our toes, Google announced yet another high-impact update to exact match keyword targeting just last night. Exact match is now more dependent on the meaning and intent of the query matching the keyword … [Read more...] about More Breaking News: Amazon Rebrand + Exact Match Update
Search Results for: amazon
The PPC Newsflash: Why You Should Care About the Amazon Advertising Rebrand
On Wednesday, September 4th, Amazon aimed to minimize confusion by launching Amazon Advertising, a combination of all the parts of the ad business – Amazon Media Group, Amazon Marketing Services, and Amazon Ad Platform. Amazon is listening to its advertisers, and this news gives us all hope that the platform will continue to evolve to be the digital marketer’s dream advertising … [Read more...] about The PPC Newsflash: Why You Should Care About the Amazon Advertising Rebrand
Amazon Updates Seller Central & AMS Campaign Manager Features
Amazon is back at it again with more updates to the campaign manager on both the Seller Central advertising platform and Vendor Central AMS platform. These updates are part of Amazon's continued push to make advertising on Amazon easier for agencies and in-house managers. The updates include tools now available for both vendors and sellers, as well as updates exclusive to both … [Read more...] about Amazon Updates Seller Central & AMS Campaign Manager Features
Amazon Advertising: How to Conquer This New Frontier
Amazon accounted for 43% of all U.S. e-commerce sales in 2016 and it is predicted to account for 50% or more of the market by 2021. Just the marketing platform alone accounts for $3 billion of North America’s advertising market, and is expected to hold $20 billion of the global market by 2020. It shouldn’t be a question of “why Amazon”, but a question of when. Now is the time … [Read more...] about Amazon Advertising: How to Conquer This New Frontier
Amazon Launches Seller Central Sponsored Products Dashboard
Amazon has released a new dashboard feature for the Seller Central marketing platform. This latest marketing platform update comes on the heels of the new reporting options Amazon launched earlier this year. Found in the Seller Central campaign manager, the dashboard makes it easier than ever to visualize your campaign data. Dashboard Features The new feature lets you plot two … [Read more...] about Amazon Launches Seller Central Sponsored Products Dashboard
4 Tips to Conquering Amazon Product Ads
To say that I am a fan of Amazon is probably an understatement. I search for products on Amazon at least once a day if not more, especially in the midst of wedding planning. As a consumer, I find it easy, efficient, and the possibilities are endless. Below is a diagram of the way [I believe] a purchase happens on Amazon. In my world, by searching for one product, I … [Read more...] about 4 Tips to Conquering Amazon Product Ads
Amazon Updates AMS Reporting Abilities
If you have ever used Amazon Marketing Services (AMS), Amazon’s PPC platform, I guarantee you remember the absolute hassle of pulling a report for a campaign. Getting account level reports wasn’t even an option. It made managing a difficult task and getting a high-level view of an account nearly impossible. Luckily, the Amazon reporting gods have smiled upon us. We can now … [Read more...] about Amazon Updates AMS Reporting Abilities
Get The Lowdown On Amazon Vendor And Seller Central PPC Advertising
With Bloomreach’s recent report on Amazon stating that over 55% of consumers turn to the site first when searching for products online, you might have decided now is the time to start advertising on Amazon. Alongside this fact, we have seen sales through advertising on Amazon at 130% less cost than the average of all other platforms, including Google, Bing, and Facebook. Now … [Read more...] about Get The Lowdown On Amazon Vendor And Seller Central PPC Advertising
Reasons to Invest in Amazon Marketing Services
As we enter the new year and begin to analyze the 2016 holiday season, many of us are in a perplexed state as we read the headlines. Sales are up, stores are closing? According to Slice Intelligence, online sales grew by 20% as compared to 2015 and naturally Amazon dominated the ecommerce landscape. The headline from our friends over at Marketing Land sums it up best, “Amazon … [Read more...] about Reasons to Invest in Amazon Marketing Services
Amazon Text Ads To Be Discontinued
Amazon Text Ads were announced just a short time ago, and yet the program is soon to be discontinued. According to an email advertisers received, Amazon will shut down their text ad program effective October 31st, 2015, the same day that they will be shutting down Amazon Product Ads. Amazon Text Ads were organized as a replacement for Amazon Product Ads, as Text Ads were … [Read more...] about Amazon Text Ads To Be Discontinued
Amazon Text Ads Are Here – What Does It Mean For You?
In a surprising move last week, Amazon announced that Product Ads would be discontinued effective this October 31st. The actual announcement is only viewable to those who have Seller Accounts, however, here is a screenshot of the messaging. The move is surprising since many merchants are seeing good results from Product Ads. Merchants can show their ads on Amazon and … [Read more...] about Amazon Text Ads Are Here – What Does It Mean For You?
A Step-By-Step Introduction to Amazon Product Ads
There is a land full of flowing rivers frothing with fresh, leaping trout where the deer and moose journey to water's edge to drink deeply of the fresh, clear water. This land is bordered by rising, rugged snowcapped mountains that keep those who would destroy it for pleasure from taking advantage of its beauty and life. *Note, this image was provided by the author and was … [Read more...] about A Step-By-Step Introduction to Amazon Product Ads
