As Account Managers, it’s easy to get wrapped up in big projects, campaign buildouts, etc. and forget about smaller tasks that are essential to maintaining account health. Here we’ll go through some basic tasks and a few more advanced ones that you can (and should!) be doing to improve account performance. THE BASICS Search Query Reports It’s worthwhile to take a peek at … [Read more...] about The 10 Monthly Tasks Every Account Manager Should Be Doing
Search Results for: conversion rate
Get an Edge on Competitors With Review Extensions
In an online marketing world where advertisers are constantly competing for impression share, visibility and conversions, how do you get your ad to stand out? For a typical search campaign advertisers have 130 characters to work with to make their ads stand out from competitors – that’s pretty tough when you all sell the same product. Ad extensions are one of my favorite … [Read more...] about Get an Edge on Competitors With Review Extensions
Leave Your Digital Comfort Zone by Rethinking PPC Optimization Formulas
This is a guest post by PPC Hero Ally Filipe Reis. Read more about his experiments with CPC formulas and campaign settings at his Kontagiouz blog. --- Recently, we noticed that we were getting a bunch of campaigns stuck in the "comfort zone." Volume levels were struggling and there was no way to put them on the rise. You know the feeling, right? Anyway, more volume was … [Read more...] about Leave Your Digital Comfort Zone by Rethinking PPC Optimization Formulas
53 CRO Tips to Improve Your PPC Campaigns – New Whitepaper!
When it comes to conversion rate optimization (CRO), you'd be hard spent to find someone who DIDN'T want more of their website traffic to convert. But wanting the conversions and making them happen are a completely different story. It's a challenge to figure out what CRO tactics are going to work best for your campaign. You probably know you should be testing - but what should … [Read more...] about 53 CRO Tips to Improve Your PPC Campaigns – New Whitepaper!
How Hero Conf Grew My Account by 500% Before I Even Attended
Just imagine if your boss told you that you had the opportunity for an all-expense paid trip to Austin, Texas to attend Hero Conf. All you had to do was pick a single client and have the best month-over-month percentage growth in five different key metrics: average cost-per-click, total clicks, click-through-rate, cost-per-lead, and conversion rate. Which client would you use? … [Read more...] about How Hero Conf Grew My Account by 500% Before I Even Attended
3 Alternative Platforms For Recruitment PPC
The recruitment pay-per-click vertical is a slightly different animal, especially when it comes to job aggregators like Indeed and Simply Hired. While I’ve seen success with traditional AdWords and Bing campaigns for recruitment pay-per-click programs, expanding into job aggregators and social career networking platforms can help increase your qualified candidates and … [Read more...] about 3 Alternative Platforms For Recruitment PPC
The Ultimate Guide to PPC Landing Pages – New ebook!
"If you look at a good PPC account and it's not converting, in 99% of cases, the landing page is the problem." - Brad Geddes, Certified Knowledge Landing pages are crucial to a PPC campaign. Your traffic needs to end up doing something of value after you've acquired traffic - otherwise you've wasted money. And no one wants to waste money. Landing pages aren't always easy … [Read more...] about The Ultimate Guide to PPC Landing Pages – New ebook!
The 4 Big CRO Lessons I Learned at OptiCon
Last week I flew west to San Francisco to attend the very first OptiCon. OptiCon is Optimizely’s brand new conversion rate optimization conference. Experts from many different companies took the stage to talk about their work and shed a little light on improving CRO services. Despite the varied industries and methodologies, at the heart of each presentation were a few key … [Read more...] about The 4 Big CRO Lessons I Learned at OptiCon
The Rest of the Story: Converting Leads to Sales
Over the last few months, I have been working with my lead generation clients to help improve their click to lead rates. As we rolled out new landing pages and saw lead volume increase significantly, I started to ask the question: Are we just driving up the quantity of leads, or are we also improving the quality of those leads, which in return, will be more likely to convert … [Read more...] about The Rest of the Story: Converting Leads to Sales
How To Use Google Analytics For Better Bid Adjustments
Since the move to enhanced campaigns last year, Google has provided us with a new way of targeting through bid adjustments. We are now able to move further on from inputting the maximum cost per click at keyword level and are able to specify our bid for specific users who are worth more to us. For example, if we see users in a particular town spending more on our site, we are … [Read more...] about How To Use Google Analytics For Better Bid Adjustments
Now Hiring: Entire Companies, Part Two
We received a fantastic response from my first post, “Now Hiring: Entire Companies.” It generated lots of activity, comments, and most importantly: we’re currently in three active and promising discussions. Since there was so much attention, I figured that a follow-up post was in order- to thank everyone for their interest, and also to answer some FAQ’s. We received a lot of … [Read more...] about Now Hiring: Entire Companies, Part Two
#ThinkPPC – Stop Guessing: Get CRO Tactics That Drive Results [Webinar Recording]
So much attention in digital advertising happens before the click: bidding, testing, optimizing, and more. But one of the most valuable ways to get results is by optimizing what a user sees and does at the end of their click journey. It's called Conversion Rate Optimization (CRO). Chances are, you've tried it. Did you get the results you were looking for? Did you have a … [Read more...] about #ThinkPPC – Stop Guessing: Get CRO Tactics That Drive Results [Webinar Recording]
