For this month’s series on PPC Hero, we’re taking a look back through our archives and revisiting some ideas we’ve talked about in the past and how the past year or more has changed our thinking about them. Things are always changing in PPC, and our views and opinions about it are no exception. Just over one year ago I wrote a post entitled You’re Closer to Being … [Read more...] about Three Ways to Account for Mobile Traffic in a Post-Enhanced World
Search Results for: conversion rate
Webinar Recording – Are Your PPC Leads Falling Through the Cracks?
How can I be sure I’m not missing anything? Luckily we know a few PPC rock stars who have some answers to that very question. Join Jeff Allen, Hanapin Marketing’s Director of Paid Search, and Marc Poirier, Co-founder and EVP of Acquisio (the leading PPC tracking and management software) as they discuss how to make sure nothing falls through the cracks. They’ll answer … [Read more...] about Webinar Recording – Are Your PPC Leads Falling Through the Cracks?
Revisiting Display Targeting One Year Later
For this month’s series on PPC Hero, we’re taking a look back through our archives and revisiting some ideas we’ve talked about in the past and how the past year or more has changed our thinking about them. Things are always changing in PPC, and our views and opinions about it are no exception. For this month's series post I knew I wanted to talk about the Display Network, so … [Read more...] about Revisiting Display Targeting One Year Later
25 Ways PPC Has Changed In The Past Year
For this month’s series on PPC Hero, we’re taking a look back through our archives and revisiting some ideas we’ve talked about in the past and how the past year or more has changed our thinking about them. Things are always changing in PPC, and our views and opinions about it are no exception. -- This month we're looking at the exciting world of changes. More specifically … [Read more...] about 25 Ways PPC Has Changed In The Past Year
How To Run Remarketing Like A Boss
Today's post comes from PPC Hero Ally, Tyler Jordan of PPC Associates. -- Think about remarketing like a recipe: it’s a best practice, but you don’t have to follow it to the letter; you can shape it to your tastes. You like your chicken spicy? Put some cayenne in it. If your funnel doesn’t match the one I’m about to show you, change it up to fit your style. That said, … [Read more...] about How To Run Remarketing Like A Boss
Comparison-Shopping Engines: The top 10 CSEs, Part 2
It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of online advertising. So I want to take this series as an opportunity to dive deeper into the mystery of comparison-shopping. In my first blog post of this series I … [Read more...] about Comparison-Shopping Engines: The top 10 CSEs, Part 2
What Is Considered A ‘Good’ CTR?
I cannot count the number of times I’ve heard this question in some variation – “What should my goal CTR be?” “What’s considered a good CTR?” I also can’t tell you how lame I feel saying “Well, that depends…” I’m in PPC, aren’t I supposed to have all the answers!? For starters, no account manager has all the answers but even then – some questions just don’t HAVE answers. A … [Read more...] about What Is Considered A ‘Good’ CTR?
10 (okay, 11) Point Check List To Ensuring Ad Health
We all know that the ad is the gateway to the conversion. But how much time and thought are you really giving your ad copy? The answer I’m hoping for is: As much as it needs. That doesn't mean you need to spend days, hours, or even large chunks of your mental space creating ads for your clients. It does mean that you need to be mindful of how effectively you’re grabbing the … [Read more...] about 10 (okay, 11) Point Check List To Ensuring Ad Health
INFOGRAPHIC: Catching Up With the Mobile PPC Market
Catching Up With Mobile The State of the Mobile PPC Market and Why You Should Be Involved In the infographic above, we at Hanapin Marketing take a look at the mobile PPC landscape, not just in terms of cost-per-click but how those mobile clicks actually perform, right down to the individual platforms that advertisers most frequently use. The big "a-ha moments" come into sharp … [Read more...] about INFOGRAPHIC: Catching Up With the Mobile PPC Market
Case Study: Do People Actually Click Sitelinks?
A little while ago I wrote a post about how much I liked the new features that Enhanced Campaigns brought to Sitelinks. Today I'm going to dive into the newly available Sitelink statistics and see if we can learn something about the impact they have on your user behaviour. There are really two things we want to know: Do Sitelinks work and how well? Do people actually … [Read more...] about Case Study: Do People Actually Click Sitelinks?
3 Ways To Grow Your Display Efforts
There’s money to be had on the Internet and we want all of it. In this month’s series, PPC Hero will be talking about ways to grow your account to increase its reach while maximizing profits. We can’t have it all, but we can try and try to get ever more of it. 1.) Display Planner for Contextual Targeting Contextual targeting has come a long way, baby. We now have keyword by … [Read more...] about 3 Ways To Grow Your Display Efforts
4 Keyword Research Tips To Grow Your Account
There’s money to be had on the Internet and we want all of it. In this month’s series, PPC Hero will be talking about ways to grow your account to increase its reach while maximizing profits. We can’t have it all, but we can try and try to get ever more of it. Account expansion can be a tricky business. That's why this week, we're all about teaching you some of the ways you … [Read more...] about 4 Keyword Research Tips To Grow Your Account
