Instagram announced this week that it has officially launched its advertising API. By opening up an API to partners, marketers can now start buying Instagram ads and planning their Instagram marketing in a more automated approach, alongside their other digital ad buys on Facebook or Twitter. Before this recent upgrade, buying Instagram ads required contacting an Instagram … [Read more...] about Instagram Officially Launches Advertising API
Search Results for: instagram
How to Design High-Converting Landing Pages for PPC Campaigns
Do you know that the average conversion rate of landing pages is 9.7%? That is why businesses now understand that landing pages function as silent performers. They are essential for achieving successful performance marketing results. The well-designed landing pages, in fact, function as main conversion drivers that turn random clicks into meaningful customer actions. So, let’s … [Read more...] about How to Design High-Converting Landing Pages for PPC Campaigns
Seven Social Media Marketing Trends You Need To Be On Top Of in 2025
Social media isn’t just a space for selfies and hashtags anymore, it's where brands connect, influence, and sell. Did you know that in 2023, 106.8 million Americans made purchases directly through social platforms? That number is expected to rise above 118 million by 2027. The way businesses market is changing fast, and staying ahead of these trends isn’t optional; it’s … [Read more...] about Seven Social Media Marketing Trends You Need To Be On Top Of in 2025
What Does a Full Funnel Strategy for Meta Ads Look Like in 2025?
Meta ads is constantly changing. From in-platform features, industry recommended ways of working, creative strategies, to so much more. Today, running a single, conversion-focused campaign may not be enough for brands looking to drive sales through paid media. For sustainable performance, as long as you have the budget, you have to consider the full funnel and adapt … [Read more...] about What Does a Full Funnel Strategy for Meta Ads Look Like in 2025?
The Role of AI in PPC: Magic or Overrated?
AI in PPC continues to evolve. In time we can expect to see its application expand into even more areas of paid advertising. What's clear for now, however, is that AI is a helper. It can, for example, identify and segment audiences, and test numerous ad variations. Google claims that by switching from focusing on CPC to an AI-enhanced ROAS bid strategy, advertisers typically … [Read more...] about The Role of AI in PPC: Magic or Overrated?
Hero Conf UK April 2026
So much more than just a conference... Founding supporter … [Read more...] about Hero Conf UK April 2026
Are Pinterest Ads Worth It?
Social media ad spend is projected to grow globally by ~50% by 2029, reaching over $345 billion. If you’re involved in social media advertising, whatever your area of focus, Meta and Instagram are likely the channels with which you most associate. Reasonably so. Combined, these two networks reach over three billion users. With the scale and domination of Meta and IG … [Read more...] about Are Pinterest Ads Worth It?
How Can Data-Driven Insights Supercharge Your Social Media Advertising?
Social media advertising is no longer a second option for marketers. It has transformed into a necessity that can either make or break the business. A recent study revealed that the total ad expense across different social media platforms will cross a whopping value of $276.7 billion by 2025. That's why need to invest in proven strategies over the assumed ones to ensure your … [Read more...] about How Can Data-Driven Insights Supercharge Your Social Media Advertising?
Paid Social Advertising Training
You Have 1 Second to Grab Attention with Social Ads: How to Maximize That Moment
Digital advertising formats give your business one second - maybe two, if you're lucky – to capture a user's attention. This presents a significant challenge, particularly when targeting younger demographics known for their shorter attention spans. If an advertisement fails to visually engage within this short timeframe, it's often dismissed. Creating powerful promotional … [Read more...] about You Have 1 Second to Grab Attention with Social Ads: How to Maximize That Moment
Hero Conf – paid media conference
Content Marketing and PPC for Hyper-Local Audiences: How to Dominate a Small Market
In an era of global connectivity, hyper-local marketing may seem like an outdated concept, but it’s far from obsolete. For small businesses, local influencers, and community-driven initiatives, targeting a specific local audience can create significant opportunities. By focusing on a defined geographic area, businesses can build stronger relationships and establish a dominant … [Read more...] about Content Marketing and PPC for Hyper-Local Audiences: How to Dominate a Small Market
