Pay-per-click (PPC) campaigns elevate marketing efforts by bidding on specific keywords that bring highly targeted users to your site. While it’s possible to run PPC campaigns on Facebook, LinkedIn, or Instagram, the most popular platform is Google, where marketers plan strategic Google Ad campaigns. As a team of marketers experienced in PPC campaigns across platforms, we’ve … [Read more...] about Your Perfect Pre-Launch Campaign Checklist
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The Power of Retargeting: How PPC Ads Can Re-Engage Potential Customers
Picture this: you visit an online store, browse a cool hoodie you love, but leave without buying it. Later, you’re scrolling on social media, and boom—there’s that same hoodie, practically calling your name! That’s retargeting in action. Retargeting is all about gently reminding people of what they’re interested in. It’s like waving at someone you know, saying, "Hey, … [Read more...] about The Power of Retargeting: How PPC Ads Can Re-Engage Potential Customers
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How to Craft Click-Worthy Content for PPC in 2025
Pay-per-click (PPC) advertising remains one of the most dependable and effective modes of digital marketing. In 2025, as the online landscape continues to evolve, creating engaging and click-worthy PPC content has become more critical than ever. With increased competition and a growing demand for personalized experiences, businesses must fine-tune their PPC campaigns to stand … [Read more...] about How to Craft Click-Worthy Content for PPC in 2025
Hero Conf San Diego 2024 – paid media conference
Unpacking the Data Behind Trump and Harris’ Presidential Election Ad Spending
The 2024 presidential election offered a fascinating study in contrasting campaign strategies. Despite Vice President Kamala Harris outspending President-elect Donald Trump on advertising by $460 million, Trump secured victory. According to existing FEC filings, Harris allocated $346 million to radio, TV, and digital ads, while Trump spent $147 million. However, ad-tracking … [Read more...] about Unpacking the Data Behind Trump and Harris’ Presidential Election Ad Spending
Hero Conf San Diego September 2025
So much more than just a conference... HERO CONF TICKETS There are many ways to join us at Hero Conf. Choose your ideal ticket type below. Free single day tickets will be available to apply for between Weds, Jan 15 - Fri, Jan 17. Find out more. Founding Supporter … [Read more...] about Hero Conf San Diego September 2025
Hero Conf UK April 2025
So much more than just a conference... Headline sponsor Founding supporter … [Read more...] about Hero Conf UK April 2025
How Social Platforms Are Tackling Ad Fatigue
Ad fatigue is a modern-day phenomenon that social media marketers can’t afford to ignore. It occurs when users become disengaged or even irritated by seeing the same or too many ads, leading to lower engagement rates and diminishing returns on ad spend. As users are bombarded with marketing messages every day, ad fatigue has become an issue that social platforms must address … [Read more...] about How Social Platforms Are Tackling Ad Fatigue
11 Tips for Effective Social Media Data Collection and Analysis
Social media is a core part of most brands' marketing strategies today. With billions of active users across platforms like Facebook, Instagram, TikTok, and more, social media offers endless opportunities to connect with customers. However, succeeding with social media requires much more than creating posts or buying ads. To truly maximize value, brands need to master social … [Read more...] about 11 Tips for Effective Social Media Data Collection and Analysis
What Is Reactive Marketing and How to Apply It to Your Brand
What’s reactive marketing and why so much buzz around it? Let's dive into why businesses apply reactive marketing strategies and why your company may be left behind by competitors without one. We’ll also arm you with clear-cut instructions and relevant examples on how to apply reactive marketing to your brand to maximize your business performance. Reactive Marketing: What … [Read more...] about What Is Reactive Marketing and How to Apply It to Your Brand
5 Crucial Considerations for YouTube Advertising in 2024
With users and daily views in the billions, YouTube is a video platform to rival any streaming service. This also makes it one of Google’s most lucrative sources of ad inventory. YouTube advertising recorded $8.66 billion in revenue in just the second quarter of 2024. Businesses look at numbers like that and see potential customers, but is the juice really worth the squeeze? … [Read more...] about 5 Crucial Considerations for YouTube Advertising in 2024
