In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Shopping to incorporate free product listings -- rolling out now. Details: The Google Shopping tab will now feature primarily free listings. The main SERP in addition to a select few top and bottom of page results will remain paid. Impact: While a significant number of paid … [Read more...] about April 2020 Updates to Paid Media Platforms
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Getting Ahead of the Voice Search Revolution
New year, new client goals…and the voice search revolution is picking up its stride. Smart speakers such as Amazon Alexa and Google Home assistant are seeing an increase in usage, while almost every smartphone is equipped with at least one voice assistant. Artificial Intelligence and Machine Learning are improving, with algorithms evolving to recognize more specific questions … [Read more...] about Getting Ahead of the Voice Search Revolution
Hero Conf 2020 Schedule Release! The Schedule is Live!
The Hero Conf schedule is LIVE, and our 2020 schedule is ALL NEW. You’ll experience 40, never-before-heard sessions, no recycled presentations, so you’ll be sure to learn new strategies from our experts. With 44 speakers, 40 breakout sessions, 4 keynotes, and 700+ like-minded PPC attendees, it’s the platform for innovative ideas, creative discussions, and connections that … [Read more...] about Hero Conf 2020 Schedule Release! The Schedule is Live!
December Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. General What: California Consumer Privacy Act (CCPA) goes live Details: On January 1st, 2020 CCPA will go into effect representing a major milestone in data privacy legislation within the United States. Impact: For brands that properly prepped for GDPR, there are likely minimal alterations to make. … [Read more...] about December Updates to Paid Advertising Platforms
Master Your Cross-Channel Paid Social Strategy [Slack Discussion]
5 Tools to Find Your Audience on Paid Social Platforms
Preparing to launch a new social media marketing campaign can be a daunting task. The first big hurdle you have to tackle is figuring out what platform or channel is going to best achieve the results you need. The second is determining how to reach the right audiences on those platforms. This article will overview five tools that can be used to identify profitable … [Read more...] about 5 Tools to Find Your Audience on Paid Social Platforms
2020 PPC Un-Resolutions: What Not to Do in the New Year
As the New Year approaches, everyone loves to talk about what they are going to do differently, things they want to try, and new habits they want to have. This is what I call; Resolution Vomit. What people don’t talk about as much are the things you shouldn’t be doing as the new year starts, so today I am going to cover some common PPC mistakes you will want to avoid making. … [Read more...] about 2020 PPC Un-Resolutions: What Not to Do in the New Year
The Impact of the 2020 Election on Media Buying
We are just shy of 1 year until the 2020 Presidential election is upon us. While that may seem that it is a long way ahead, that day alone will have a significant impact on the way we consume and buy and form of media over the next 12 months, especially for those in the world of advertising. As we enter the full swing of the election season, the Democratic primary … [Read more...] about The Impact of the 2020 Election on Media Buying
October Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google rolls out conversions by time reporting Details: Reporting can now be viewed based on the date in which the measured action took place. Impact: Previously, Google Ads prescribed the conversion action to the date of the click. Much like Google Analytics, this update allows an … [Read more...] about October Updates to Paid Advertising Platforms
September Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Accelerated delivery to be removed in favor of Standard Delivery Details: Originally planned for September 17th, Standard delivery will become the only ad delivery option for Search and Shopping campaigns on October 7th, 2019. Accelerated delivery, a popular option for accounts … [Read more...] about September Updates to Paid Advertising Platforms
The Future of Paid Social: Is Your Marketing Team Ready?
If you're planning your 2020 marketing budget, there are a lot of trends you should be considering. As a paid media agency, we're already planning our marketing budgets for 2020. We're also starting those conversations with our clients. It's a time-intensive process for all of us. The cycle of making projections, pitching, and deliberating can take months before a final … [Read more...] about The Future of Paid Social: Is Your Marketing Team Ready?
New Releases on Hero Academy! Starting Pinterest & Apple Search Ads
Hero Academy is Hanapin's newest initiative featuring short and basic how-tos on paid advertising in a variety of platforms. Current topics include the basics of Google Ads, Microsoft Ads, Facebook, Quora, Excel, + more. AND NOW, we've released 2 BRAND NEW videos! Along with videos that show you the basics of getting started in different platforms, Hero Academy will … [Read more...] about New Releases on Hero Academy! Starting Pinterest & Apple Search Ads
