Looking for ways to beat the competition? One way is through a combined competitor and RLSA campaign! Read More »

The holiday season is just around the corner! Get tips on how to fine tune your RLSA audiences to capture additional conversions or revenue. Read More »

We've seen great performance from RLSA, and through Analytics lists where we pinpoint engaged and unengaged users through pageviews and average time on site. Read More »

Whether ecommerce or lead generation, bringing back previous visitors is a simple and effective way to increase your sales and conversions. Learn more about RLSA. Read More »

With AdWords Customer Match being a new feature, there are a lot of different ways to go about using it. How should you use this unique tool? Read More »

With the holiday season fast approaching, paid search advertisers received an early gift as Google introduced RLSA to AdWords Shopping campaigns. Read More »

If you decide to start using RLSA you can set them up in one of two ways. This PPC post will cover each method and the pros and cons of each. Read More »

Brand can be a signal of trust. RLSA takes advantage of the light bulb effect that is a side effect of brand familiarity. Read More »

Recently, one of my clients came to me with a fairly common problem. Due to the seasonality of their business, they have certain months during the year with a lower budget allocated to Search and Shopping campaigns. During these months, since they track monthly budget... Read More »

My belief is that Remarketing Lists for Search Ads will grow and expand among advertisers into 2015. Content and product categories will be leveraged. Read More »