Google Ads, How To
With AdWords Customer Match being a new feature, there are a lot of different ways to go about using it. How should you use this unique tool? Read More »
Google Shopping, Industry News
With the holiday season fast approaching, paid search advertisers received an early gift as Google introduced RLSA to AdWords Shopping campaigns. Read More »
How To, Remarketing
If you decide to start using RLSA you can set them up in one of two ways. This PPC post will cover each method and the pros and cons of each. Read More »
Account Settings, PPC Strategy
Recently, one of my clients came to me with a fairly common problem. Due to the seasonality of their business, they have certain months during the year with a lower budget allocated to Search and Shopping campaigns. During these months, since they track monthly budget... Read More »
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