As PPC experts, we rarely have the luxury of harnessing 100% of our efforts and energy into a single account. When we do, it’s usually substantial, with multiple markets, products, and budgets to consider. With a plethora of metrics to...
How to Capture Your YouTube Ads Audience in 5 Seconds
You could have the best product in the world, but if your ideal customers don’t know it exists, you’re just spinning your wheels. YouTube ads are a great way to get your video content in front of your audience –...
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YouTube Placement Targeting: Low Risk, High Reward YouTube Ads
Do you want to introduce your client to YouTube ads but thought it was too high risk? Have you thought about diversifying your marketing channels and want to know how to launch on YouTube with minimal risk? You’re not alone....
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Google Shopping: A Beginner’s Guide to Crafting a Compelling Campaign
With all the tools available online, there’s no limit to how you can advertise your eCommerce brand to consumers. With over 12-24 million eCommerce websites across the globe, what matters is how well you leverage these tools to help your...
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Commercial Underpinning—The Secret Weapon to Ad Performance
Many things have changed in paid media. With the introduction and wild success of automated bidding in Google Ads, dynamic creative formats taking over, and new aggregated campaign formats like Performance Max, it can often feel like by standing you’re...
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How to Craft Compelling Google Ads for eCommerce
Many of those involved in PPC tend to be the data geeks. That means we often focus more on impression share ratios, target ROAS, and search queries than the creative side of advertising. With Google doing more and more of...
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Share Of Voice: Why Is It Important?
PPC is an industry awash with metrics, many of which are less important than others. One which you cannot afford to ignore is Share of Voice. Beyond “visibility of your campaigns compared to your competitors” what actually is Share of...
How To Implement Geotargeting in Your PPC Campaigns
Companies around the world geotarget their pay-per-click (PPC) marketing campaigns to strengthen their strategy and drive new leads. Find out how to successfully implement geotargeting within your PPC strategy.
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CRO in 2022: A Beginner’s Guide to Conversion Rate Optimization
Need a beginner’s guide to conversion rate optimization? Read this post to find all that you need to know to get started with CRO and boost your conversions.
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Six Best B2B Cold Calling Techniques That Improve Conversions
Cold calling is an effective marketing strategy when done right. Here are the best techniques 1. Identify prospects 2. Use a proper approach 3. Find the right time to call 4. Understand your products
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Must-Read Guide for PPC for SaaS Marketing Strategy
Check out these PPC marketing strategies to make sure you're on the right path for your SaaS Company. Skyrocket your brand now!
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Custom Insights with Custom Columns
Google added more metrics and functionalities to custom columns. Get to know what you need to get started and create your own custom insights.
