Dan Wilkinson

Dan Wilkinson is Co-Founder & CEO of Smarter Analytics, specialising in tracking website user behaviour to greater understand what actually happens on websites and to gauge how valuable the visitors are as they browse the website.

Dan and his team rely on advanced tracking and data analytics to make better choices for their clients PPC accounts.

Today, Dan uses Analytics to drive optimization programs across all ad networks, landing pages, and every step right through to the sale or lead capture.

Smarter Analytics is a Google Partner Company, Dan is Analytics Qualified, Advanced level in the Google Academy and was also the first person to successfully complete Conversion XL’s Certified Digital Analytics Mini Degree.