About PPC Hero

Welcome to PPC Hero, the one-stop blog for all things pay per click!

After reading numerous search engine marketing blogs, we realized there was a lack of great PPC content, specifically on PPC management. Most of the industry blogs focused on SEO but only touched on PPC.

Being the responsible citizens that we are, in March 2007, we launched PPC Hero into the world to combat the many woes (and foes) of paid search advertising! And, we didn’t want to add another vanilla SEM blog to the blogosphere. We’re all geeks at heart here at Hanapin, so we chose a cheeky, super-hero theme. PPC Hero not only delivers great content everyday, but reading the blog is actually fun!

Our goal: To educate the world on the finer skills and basic techniques of successful pay per click management. We intend to meet this challenge with helpful strategies developed by our team, website and landing page reviews, PPC case studies, and related news updates. It is our hope that amidst this array of information, rookies and veterans alike will find a useful (and fun!) resource to help them navigate the world of PPC.

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Here are a few comments from PPC Hero readers!

“I just wanted to drop you a line and say thanks for all the useful information. I run ppc campaigns (among pretty much all other marketing responsibilities) for a trading card and sports memorabilia company. Your information is one of my favorite reads in my Google reader – as many times it gives me new ideas and thoughts on how to optimize my campaigns. Thanks again and keep up the good work.”
-Shawn C.

“Your blog is the best PPC education center I’ve seen on the Web, bar none. I have read every article twice, no kidding. Keep up the excellent work.”
-Bryan S.