Who Are The PPC Experts Behind PPC Hero?
Paid Search Advertising Tips From the PPC Experts, For Everyone
PPC Hero is written by
The PPC agency of experts that specializes in enterprise-level partnerships for continuous market expansion and growth. Hanapin is also the agency behind Hero Conf, the world’s largest all-PPC conference series.
Learn more about Hanapin »
Learn more about Hero Conf »
We at Hanapin Marketing are always reading. We want to be the very best at what we do, and accomplishing that means keeping up with numerous search engine marketing blogs and news–but we quickly realized there was a lack of truly great digital advertising content, specifically about PPC ad management. Most of the industry blogs focus on SEO, but only touch on PPC.
Being the responsible citizens that we are, we launched PPC Hero to combat the many woes (and foes) of online advertising! And of course, we didn’t want to add another vanilla SEM blog to the blogosphere. We’re all geeks at heart here at Hanapin, so we chose a cheeky superhero theme. The idea? That we’re helping our readers become PPC Heroes themselves.
Our goal: To educate the world on the finer skills and basic techniques of successful pay per click management. To make learning about PPC and getting better at your job not only easy, but fun and entertaining. We meet this challenge with helpful strategies developed by Hanapin Marketing’s team of expert-level account managers, website and landing page reviews, PPC case studies, and related news updates. It is our hope that amidst this array of information, rookies and veterans alike will find a useful (and fun) resource to help them navigate the world of PPC.
PPC Hero Management
As we’ve mentioned, PPC Hero is written and managed by the brilliant digital marketing team at Hanapin Marketing, so we would be doing a disservice if we didn’t mention that you could hire us to manage your account day-to-day. We offer a variety of customized services, including PPC account audits and retainers in addition to daily management. If you’re interested in having a PPC Hero manage or help with your account, contact us today, or visit hanapinmarketing.com to learn more.
Browse By Category
Faster, Easier Mobile Lead Generation with Social Lead Ads
Explore how lead ads work, what effects they can have on mobile conversion rates and next steps for rolling out campaigns across social channels.
What the State of PPC Report Reveals for 2018
This year we had a great turnout of responses and some mind-blowing insights to share with you. Join Hanapin's President Jeff Allen as he walks through what we found in our State of PPC Report for 2017-2018 and where the industry is going.
Bing Ads Content Data To Be Deleted
Bing Ads is Deleting Content Data. What you should know and do before-hand.
What Will 2018 Hold for Social?
In this webinar, join AdStage’s JD Prater and Hanapin’s Steve Burnett as they look into the next year and show you what to look forward to in the social advertising world.
Why Brand Ad Campaigns Are Important
Explore reasons why you should consistently bid on your brand name and gain more real estate in search results for branded searches.
How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure
Part 1 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using a tiered prioritization strategy.
Your Last Chance to Join Us at Hero Conf London
We're ready to welcome more than 300 PPC pros to Hero Conf. And we'd love to add your name to the attendee list at London's Only All-PPC Event.