Katie Baldwin

Katie Baldwin leads Meta’s Partner Management North America team who work with Independent and Mid-Sized Agencies in North America to help businesses use Meta to connect and grow. Her passion for agencies started after taking web design courses in college (ask about her Geocities site!) that parlayed into a career of working with advertisers to grow their business through digital advertising. Katie spent 7 years at WPP leading AT&T, as well as several CPG and Technology accounts before moving to a tech start-up. She then joined Facebook New York in 2012 to help launch the Global Agency Team partnering closely with Omnicom and then lead a portfolio of Unilever Brands before moving down to Austin, Texas to connect back with her love of partnering with Agencies. Katie lives with her husband Todd, son James and twin daughters MJ and Sidney.