Michael Farmer

Michael Farmer is Chairman Farmer & Company LLC, a strategy consulting firm for advertising agencies. He serves as Professor of Branding and Integrated Communications at The City College of New York (CCNY).

Farmer is the author of Madison Avenue Manslaughter, a book about the decline of strategic partnerships between ad agencies and their clients.

Previously, Farmer was a strategy consultant with The Boston Consulting Group and a Director of Bain & Company. He headed (in turn) Bain’s Munich, Paris and London offices.

Farmer has an A.B. degree from Princeton University and an MBA with highest honors from Harvard Business School.