Peep Laja is the founder of CXL. He is a renowned conversion optimization champion. He was nominated as the most influential CRO expert in the world.
After running the CXL agency arm for 5 years, he started CXL Institute where data-driven marketers get trained.
Over the last 20 years Peep has worked in web development, marketing consulting, B2B sales, SEO & PPC and SaaS.
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