Sergio Cano

Sergio Cano is a Senior Paid Search and CRO Manager at Wpromote. He enjoys testing new search
strategies and analyzing competitive search result pages for close study. When he isn’t geeking out over
SERPs and data, he enjoys baking and creating complex excel spreadsheets to tackle real world
problems. He has previously spoken at Hero Conf and most recently, he lled his team to win the Landy
Award for SEM Agency of the Year. You can sometimes find him contributing in the AdWords and PPC
Reddit communities sharing insights and strategies for PPC and CRO.