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Hero Conf Austin | COVID-19 Update


Thank you for your patience as we worked through finding the best move for Hero Conf Austin 2020! After research and reflection, Jeff & I have made the decision to postpone the conference until June 2021.

The reasoning for doing so is a combination of doing our part to control the spread of COVID-19, the potential for a second wave, and the general feeling that an event this year wouldn’t carry the excitement and vibe Hero Conf is known for.

Rest assured Hero Conf will be returning to Austin and is tentatively scheduled for June 28 & 29, 2021 at the Hilton Austin.

What happens with your purchased tickets?
Your registration has automatically been transferred to 2021 with a credit to attend an additional future event for $400. We’re excited to reconvene with industry friends, old and new, at a safer time to shake hands, cheers a brew, and step inside a Swag Bucks Wind Machine. Because Hanapin recently merged with Brainlabs and Distilled, this offer includes attending any 2021 SearchLove event at the same rate. Details will follow.

If you wish for a refund, please reply directly to this email. Refunds will be processed within 14 days of your request. 

We are sad we won’t be seeing you for another round of deep conversations, insightful learnings, and an all around good time. We were hopeful we’d be able to provide a world-class PPC conference later this year but the excitement and commitment remains to take Hero Conf to the next level in 2021!

A frequent question is why aren’t we making the event virtual? 
We already provide free webinars almost every week, and our annual PPC Hero Summit accomplishes the goal of providing a digital space to knowledge share, connect, and Q&A with leading industry pros alongside 4,000+ attendees. It’s not clear just yet how we could differentiate a virtual event enough from these existing resources, but we are continually exploring where we can go from here.

Thank you for your patience and continued support, and we will be ready to rock a healthy Hero Conf 2021. I hope to see you next year!


Audrey Brown | Sr. Event Manager


While this week marks the start of what should have been Hero Conf Austin 2020, we are instead captive to our home offices, living rooms, and basements in a time more unpredictable than the Tiger King himself.

So, in such uncertain times, where do plans stand with Hero Conf? We are hopeful to welcome you to a kick-butt event this fall. We will be announcing the new dates as soon as the dotted lines are signed, and we are committed to doing this no later than the end of this month.

We are striving to put even more pizzazz into the content, networking, and extras that come alongside Hero Conf as gratitude for sticking with us in these unprecedented days. Until then, know this: We are committed to giving you the professional development and engaged community you want and deserve.

We continue to ask for your patience in regards to refunds as we make this happen.

As this pandemic disrupts our conference content & your business, we’ve done our best to compile resources below that address COVID-19 and its impacts on the industry. 

PPC Townhall hosted by Fred Vallaeys with Jeff Allen, Benu Aggarwal, and Andrew Goodman (Optmyzr)
A look at Google’s recent COVID-19 related policies in search (Search Engine Land)
What Nonprofits Taught Me About Social Media Marketing (and how it applies to COVID-19) (PPC Hero)
Navigating the COVID-19 Crisis: A Guide For Retailers (Adlucent)
Five Things PPC Pros Can Do Now to Keep Commerce Moving in the COVID-19 Era (Optmyzr)
Coronavirus Placement Exclusion List for Google Ads (ZATO Marketing)
How to Address the Coronavirus Pandemic for Your PPC Campaigns (Karooya Blog)
How COVID-19 Has Impacted Google Ads Results for 21 Industries [Data] (LinkedIn)
4 Major Trends Caused by COVID-19 and How to Respond [Data] (Wordstream)
COVID-19: $800+ million to support small businesses and crisis response (Google)
Facebook Small Business Grants Program (Facebook)

Looking for contact work or needing to hire? PPC Hero’s Linkedin Group is a place for PPC Professionals looking for work or needing to hire additional help. Full-time work is available too! Check out the active listings on PPC Hero’s Job Board for full-time work in PPC, SEO, and Content Marketing 

If you weren’t able to catch our PPC Hero Virtual Summit, we’ve ungated 8 sessions to give you strategies and tips that you can implement right away in your accounts for better performance.

Session recordings include:
– 2020 Search Vision: Where is the Industry Headed?
– The Secret to Unlocking Real Content Marketing ROI Lies within PPC
– How To Do Smarter Remarketing in a Post-Cookie World
– Powerful Facebook Strategies to Grab Your Customers’ Attention
– ABM + Paid Media: Turn Your Dream Accounts into Customers
– Get Innovative with Your Audience Targeting in Search and Social
– Beyond the Engines’ AI: Make Machine Learning Work for Your Brand
– How to Easily Translate Paid Media Performance to Your CMO

We wish you good health, safety, and business prosperity,

The Hero Brands Team


It is with a heavy heart that we postpone Hero Conf Austin, originally scheduled for April 8 & 9, due to the threat of coronavirus (COVID-19). 

 We plan to reschedule for a new date (we’re already speaking to all of our suppliers), at a point when we are all able to travel and congregate safely.

What happens next?

This is not a decision we have taken lightly, as not only are we passionate about running the best possible events in our industry, but we also economically support the local area through our direct and indirect spending. As such, I wanted to make a personal request of you: please bear with us, and if you can,  wait to see if you are able to make it to the rescheduled event. We’ll be sending more information to registered attendees on all refund options as soon as we can.

All reservations within our Hilton Austin discounted room block will be canceled. Check with your airline even on non-refundable tickets as many carriers are being more flexible than their stated policies.

We appreciate your support and patience. Our team is happy to answer any questions you may have at

Thank you,

Audrey Brown | Sr. Event Manager