Archive for the ‘Hero Conf’ Category



Updated Agenda – Yahoo! and 7Search to Speak at Hero Conf!

February 20th, 2012 | Laura Johnston | Hero Conf

We are excited to announce that Mike McMeekin, Senior Manager, Search Optimization & Strategy at Yahoo!, Charles Meyer, Business Development Director at 7Search and Cleofe Betancourt, Business Development Strategist at 7Search will be speaking at Hero Conf!  It will be a great experience listening to these professionals speak about paid search in relation to the search engines.  Don’t forget to register before March 9, 2012, to save $150 on general admission.  Hero Conf will be on …

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Interview with Robert Brady!

February 16th, 2012 | Laura Johnston | Hero Conf, Interviews

Our interview today is with Robert Brady, Director of PPC & Conversion at Trafficado, and author of the blog Righteous Marketing.

PPC Hero: How did you become interested in PPC?

Robert: Growing up on a small farm in Idaho I didn’t even know about PPC until I took an internet marketing course in college. This was the first time the university offered the class and I signed up simply because it filled an elective in my major. However, one of …

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Hero Conf- BOGO!

February 13th, 2012 | Bethany Harvey | Hero Conf

Bueller? Bueller?
Even Ferris Bueller wouldn’t miss this one!

Everyone loves a buy one get one deal…and Hero Conf is no exception!
Now when you register for Hero Conf, receive an instant $100 discount on a second registration for a colleague or a friend! Bring a team member to hammer out PPC strategies, or bring someone to enjoy in the city of Indianapolis. Either way, you can do so with an extra $100 in your pockets! Offer expires March 30, 2012…

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Interview with Brad Geddes

February 9th, 2012 | Laura Johnston | Hero Conf, Interviews

This week’s Hero Conf speaker interview is with Brad Geddes, Founder of Certified Knowledge, an online paid search training and toolset provider.  Brad has a lot of experience in the PPC industry, and we are looking forward to hearing him speak about retargeting and quality score at Hero Conf.  Hero Conf is a paid search conference being held on April 16-17, 2012, in Indianapolis, IN.  If you register by February 12, we’ll follow up with details …

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Letter from the CEO – “Life is like a box of chocolates. You never know what you’re gonna get.”

February 6th, 2012 | Pat East | Hanapin Marketing News, Hero Conf

With Valentine’s Day just around the corner, we’re going to see a lot of boxes of chocolate and love quotes. At Hanapin, we decided to get into the spirit of things by showing our paid search accounts even more love throughout this month! As Forrest Gump’s momma figured out, you might get a delicious crunchy pecan or a chocolate-covered salted caramel. Here at PPC Hero, however, we’re going to share some PPC tips this month that will help you …

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Hero Conf Promotion- Q&A Session with a PPC Expert

February 6th, 2012 | Bethany Harvey | Hero Conf

Miss the super early bird registration deadline? No worries! We’re still offering additional value to your Hero Conf registration!

Register by February 12, and we will give you direct access to a Hanapin PPC expert. Start prepping for Hero Conf with a live Q&A session with one of our experienced Account Managers. We will follow up directly with registrants to discuss logistics of the session.

It’s just one more reason to register now! And if you still need more info, here are …

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Hero Conf Super Early Bird Discount Ends Tomorrow!

February 2nd, 2012 | Laura Johnston | Hero Conf, Interviews

Friday, February 3, is the last day to register for Hero Conf and still receive the Super Early Bird Discount.  Day 1 is $450 (discounted by more than 50%), Day 2 is $1200 (discounted by nearly 30%), and both days are $1320 (discounted by nearly 40%).

This week we would also like to share an interview with Joanna Lord, the Director of Customer Acquisition & Engagement at SEOmoz.  Joanna will be speaking about Conversion Rate Optimization as well as Retargeting at …

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Hero Conf Early Bird Deadline Ends Friday!

January 30th, 2012 | Bethany Harvey | Hero Conf

Life is like a box of chocolates…

…but this time you know exactly what you’re gonna get!
And that’s SUPER EARLY BIRD pricing for Hero Conf!

Register for Hero Conf by Friday, February 3, and save $300 on a general pass.
Save $800 on a general pass+workshop combo!

Seats will sell out, and you do not want to miss this paid search event! If you need …

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Interview with Matthew Umbro, Founder of PPC Chat

January 26th, 2012 | Laura Johnston | Hero Conf, Interviews

We had the pleasure of an interview with Matthew Umbro, the founder of PPC Chat and Senior PPC Specialist at Exclusive Concepts.  Matthew will be speaking at Hero Conf, April 16-17, 2012, in Indianapolis, IN.  We are looking forward to hearing Matthew present “Proving the Value of PPC through Conversion Tracking,” as well as share his knowledge on the Account Structure panel.  If you would like to hear Matthew and other PPC experts speak at Hero Conf, you can …

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Register Now to Receive Logo in Hero Conf Handbook!

January 23rd, 2012 | Laura Johnston | Hero Conf

Register for Hero Conf before January 30 and your company’s logo will be placed next to your name in the Hero Conf handbook!  Are you having trouble convincing your boss that it is a great idea for you to attend this paid search conference? Check out our Justify Your Trip letter, which outlines several of the benefits of attending Hero Conf including:

• Hosted in Indianapolis, IN. A centralized location, Indianapolis is a safe and inexpensive city.

• Exclusive PPC …

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