Do you want to know my least favourite phrase in all of professional life? “Be strategic, not tactical.” I heard this a lot during the early stages of my career. On the face of it, it seems like a sufficiently...
Andy Goodwin
Broad Match in Review: Putting Google to the Test
In the world of digital media – and in paid search in particular – it can feel like we’re always on high alert, waiting to jump on the next product announcement or new beta that will come along and help...
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