Selling products into a new country can seem like a daunting task - especially for first-time exporters. Some great tools exist, but sometimes you just want to see if a particular country is worth pursuing before you invest even mid-level...
When Less Has to Be More – Working with Limited Budgets
In a perfect world, we would all have infinite amounts of time, energy and money to throw at our PPC campaigns. But, since we live in the real world, and limited budgets are very much a reality, I’ve got a...
Continue Reading When Less Has to Be More – Working with Limited Budgets
2014: The Year of Ad Extensions
It’s the beginning of a new year, the holiday shopping season is over (finally!) and there couldn’t be a better time to give some tender love and care to your campaigns. Google has already given us a preview of how...
Negative Keywords: Stop (Only) Excluding, Start Directing!
Negative keywords are often seen only as bouncers. They stand at the doorway of your ad group or campaigns, waving through the accepted terms and folding their sculpted-bicep arms with sun-glassed heads cocked at an angle at those terms you...
Continue Reading Negative Keywords: Stop (Only) Excluding, Start Directing!
Hero Conf from Attendee to Speaker: What a Ride It’s Been!
I attended the first Hero Conf in April 2012. At the time, I was a Senior SEM Analyst for an in-house paid search department. When I was first presented the opportunity to attend, I couldn’t have been more excited! For...
Continue Reading Hero Conf from Attendee to Speaker: What a Ride It’s Been!
Holy Sidekick! The Ultimate PPC Partner Takes on Refined Targeting
Heroes change the world. They capture hearts with grand gestures of selflessness and gallant efforts to overcome the world’s toughest obstacles and adversity. I know heroes. I manage PPC campaigns for nonprofit organizations doing good work every day to make...
Continue Reading Holy Sidekick! The Ultimate PPC Partner Takes on Refined Targeting
10 Reasons Hero Conf 2014 is Totally Worth It!
It’s not often that the PPC Conference of the Year comes along – only once per year in fact. And time is running out for your to join an extraordinary lineup of speakers, sponsors and industry pros for two-and-a-half days...
Continue Reading 10 Reasons Hero Conf 2014 is Totally Worth It!
Write a Guest Post, Win a Hero Conf Registration- Deadline Tomorrow!
Time is running out on your chance to submit your guest post for the Hero Conf registration giveaway. All posts must be received by the end of the day tomorrow. Any and all PPC Heroes are invited to participate, and...
Continue Reading Write a Guest Post, Win a Hero Conf Registration- Deadline Tomorrow!
Hero Conf 2014 Workshops are Nearly Sold Out!
Only 10 seats remain for our valuable 1-on-1 workshops at Hero Conf! These workshops are the perfect opportunity to work side-by-side with our digital advertising experts to explore the specifics of your account, giving a fresh perspective that may be...
Continue Reading Hero Conf 2014 Workshops are Nearly Sold Out!
Write a Guest Post, Win a Free Hero Conf Registration!
We’re excited to announce the return of the Hero Conf Guest Blog Post Giveaway, right here on PPC Hero. As of today, we’re accepting guest posts from any and all PPC Heroes who’d like to participate, and giving away a...
Continue Reading Write a Guest Post, Win a Free Hero Conf Registration!
Hero Conf 2014 | Early Bird Discount Ends Friday!
PPC Heroes, time is running out on your chance to get discounted registration at Hero Conf, the Digital Advertising Conference of the Year. Register between now and Friday to get $100 off the price of a conference pass. Then join...
Continue Reading Hero Conf 2014 | Early Bird Discount Ends Friday!
Hero Conf 2014 | Our Conference Agenda is Posted!
We know you’ve been eagerly anticipating the release of the Hero Conf 2014 schedule. Well, we’ve got good news. The conference agenda is complete and we’re ready to share the breadth of the content you’ll hear at Hero Conf 2014....
Continue Reading Hero Conf 2014 | Our Conference Agenda is Posted!
