Google Will Be Well-Served to Serve Once
How would you feel if your biggest competitor, who happens to be a national brand, was double serving in your local market?
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Author: PPC Hero Ally
Product Listing Ads & PPC Interplay
Alex Dao of Datapop.com investigates the rise in PLAs recently and how they are interplaying with the PPC landscape.
PLAs on Smartphones: Enhanced Campaigns Impact
Google just announced that PLAs will begin showing on mobile devices globally. If you upgrade to enhanced campaigns, your products will automatically be eligible to display for Smartphones.
Niche vs. Big Competitors: How to Level the Playing Field
Just because you don’t have the PPC budget that the big companies have doesn’t mean that you still can’t compete and win in paid search.
Going Beyond AdWords: How to Use Niche Ad Networks
Sites like Bing, Google, and even Facebook have done a great job making advertising available for everyone. There is huge potential in all three of them for profit, if done correctly. The big ad networks are nice because people recognize …
Introduction to China’s Largest Search Engine: Baidu
Why Consider Using Baidu? Baidu is by far the most-used search engine in China and is ranked #5 in the world for traffic according to Alexa. Baidu states that over 90% of China’s Internet users use Baidu search and that …
Story Appeal and Facebook Ads
There are a lots of ways to make your image visually prominent or striking: Bright colors or borders that cut through the blue and white Facebook backgorund Close-ups of human faces or products Sex appeal, Dynamic Angles and/or Foreshortening Visual …
Christmas in July: Considerations for Holiday Planning
The holidays loom for retail marketers, making July the time to start thinking about paid search campaign planning if you want to ensure your efforts are a success. Yes, it might be painful thinking about Black Friday keywords and holiday …
Closing the Credibility Gap
Given the attention-grabbing challenges that Facebook ads face, some companies go with the straightforward strategy of making a deal that’s simply too good to ignore. Unfortunately, if a deals too good to ignore, it’s assumed to be too good to …
Harvest Keywords & Scale Up with Broad Modified Campaigns and Exact Match Negatives
So if you haven’t already implemented broad match modifier terms into your existing PPC strategy I hope this article will provide some insight and inspiration for taking the plunge. I was recently tasked with reviewing the PPC campaigns in my …
