Quality assurance is a large part of running PPC initiatives. When new campaigns are built for an account, it is of utmost importance to QA.
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8 Essential Practices for Writing Impactful PPC Headlines
PPC headlines have a huge influence on the results of your performance campaign. However, users spend less than 0.7 seconds focused on each online ad, so you need to craft engaging websites that catch their attention in a minuscule amount...
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Navigating the Paradigm Shift from Keywords to Conversations in Paid Media
Traditional approaches to paid media, centered around extensive keyword lists and granular optimizations, are undergoing a significant transformation. The rise of AI-driven technologies and changing consumer behaviors are driving a paradigm shift from keywords to conversations. In a recent discussion...
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Mastering Lead Generation in Paid Search Advertising
Are you ready to take your paid search game to the next level? As an experienced paid search marketer, you understand the importance of lead generation. You will know it can drive tangible results for businesses. But how do you...
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The 5 Most Common Types of Ad Fraud Affecting PPC Campaigns
From bots to click farms, fraudsters use a variety of vehicles to perform click fraud. Discover the five main types of click fraud affecting PPC campaigns.
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Master Your Bid Strategies In Google Search Ads 360
SA 360 has features that aren’t available in standard Google Ads accounts or are more sophisticated. Bid strategies are one feature that makes SA 360 so powerful.
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10 Alternatives To Google And Facebook Ads
A look at ten options available for those PPC managers who have run out of growth opportunities in Google.
Dynamic Search Ads For Beginners
Learn what Dynamic Search Ads (DSAs) are, how to set them up and how they can be used alongside remarketing.
How To Set Up Time Of Day Bid Adjustments
One PPC expert discusses how to set up time of day bid modifiers for Google Ads and reveals the results from his latest time of day modifier test.
How To Calculate Effective Click-Thru Rate
Effective click-through rate (CTR) takes into account both paid search and organic traffic. Learn how to calculate effective CTR and why it's useful.
Do Display URLs Matter in Paid Search?
Does the URL displayed in your ad make an impact on performance? In this article, we are going to show you that it can make a difference.
What Marketers Need to Understand About Automated Bid Algorithms
One Sr. Strategists discusses the most useful elements to understand about how algorithms work in your PPC campaigns.
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