It’s Official: New Ad Placements on Google

By Jeff Allen | @JeffAllenUT | President at Hanapin Marketing |

Paid search ads at the bottom of Google search results have been seen for several months. Today, Google announced that these new ad placements have been rolled out across their network. When to utilize these new placements will be determined dynamically. So, searchers will not always see ads at the bottom of their results. (At least not yet.)

Here’s what the new ad placements look like:

Ads are now showing at the bottom of google results.

Are There Advantages for this New Placement?

Google claims that these ads perform better than those placed on the side of search results. Their explanation of this is that the new placements fit “better into the user’s flow.” It also provides more available ad space, so it may be easier and cheaper to achieve page one ad positions.

Ad Placement Segment Reporting

The current “Top vs Side” report will now show all side, bottom, and experiment impressions under the “Other” segment. It appears that Google will not further segment between these ad placements, which is unfortunate. Hopefully they will update this quickly so advertisers know what placements work best for them!

Thanks for reading, and stay tuned for more news updates from PPC Hero!

The Latest PPC Updates to Catapult Campaigns in 2019

In this webinar, Hanapin’s Kelly Pollock and Optmyzr’s Fred Vallaeys will point out which updates have made (and will make) a major impact on digital marketers, and what we should be preparing ourselves for as we fly into 2019.

Top Tips for Building Your Digital Marketing Team

While hiring is only one part of building your team, hiring the right candidates to add to your team is a vital step in building a high performing team. Molly Nagy, Senior HR Coordinator, talks about her experience working with hiring managers within and outside...

x

Enter your email address below.