Hero Conf is an incredible conference for anyone working in pay-per-click advertising. It’s honestly one of my favorite conferences out here, both as an attendee and as a speaker. The content is elevated to an advanced level that allows speakers to dig deeper into both tactical tips and tricks, as well as bigger picture advanced strategy thinking. The conference programming is varied and innovative, spanning across paid search, paid social, B2B, B2C, optimization practices to team management. As a speaker, I’ve found the conference gives me an opportunity to go a step beyond the PPC basics and do deepe r training and collaborative conversation with the attendees.

I KEEP COMING BACK TO HERO CONF FOR TWO MAIN, UNBEATABLE REASONS – THE CONSISTENT QUALITY OF THE SESSIONS, AND THE GREAT SPEAKERS AND INDUSTRY LEADERS BROUGHT IN TO PRESENT.

It wasn’t an easy decision for our bootstrapped start-up to invest the time and money in coming to Hero Conf LA, especially as we had negative experiences with conferences in the past.

WITHIN THE FIRST HOUR OF ARRIVING TO THE VENUE WE UNDERSTOOD WE MADE AN EXCELLENT DECISION.

The attendees were all the decision mak ers that we had no real access to otherwise. Explaining in a f ace-to-face setting about click fraud is entirely different than getting traffic to your site and fighting for their attention. Everyone we spoke to seemed interested and many of those interested parties decided t o become customers.

WITHIN THE FIRST DAY OF THE EVENT WE HAD A POSITIVE ROI ON THE TRIP.

Additionally, we were able to meet fellow companies in our space that we could from and collaborate with.

Hero Conf is a tremendous value for our team. We grow as PPC experts. We network with other like-minded marketers. We learn from others’ victories (and mistakes). We look forward to each conference as an opportunity to validate that our PPC management approach, while unique, is on par with the best-in-class marketers from around the world. In other words, WE GEEK OUT! I COULDN’T ASK FOR ANYTHING MORE

Hero Conf was the first Digital Marketing conference I attended, which means the conference bar was set high from the beginning! As an independent PPCer with no coworkers to bounce ideas off of, I found immense value in the networking provided by the conference, as well as the cutting-edge presentations that gave me fresh perspective and ideas for my accounts. Because of these things, I HOPE TO ATTEND EVERY FUTURE HERO CONF FROM HERE ON OUT!

FROM THE FIRST EVENT MONDAY NIGHT TO THE LAST NIGHT ON WEDNESDAY, I MADE VALUABLE RELATIONSHIPS THAT WILL CONTINUE OUTSIDE OF HERO CONF.

Hero Conf was the first large conference I have attended and I have been missing out! Not only do you learn from the people you meet, but the information that is shared in the sessions is extremely valuable and relevant to those hot topics in the PPC world. In our everyday work schedule, there isn’t a lot of time to dig into articles and spend time on changes happening. Setting 2 days to focus solely on education and learning is something that everyone should do as much as possible to stay current.

It was refreshing stepping out of the day-to-day work to learn and come back with exciting new things to try.

Hero Conf 2017 was where NinjaCat released, to the public, our newest version update, Shinobi.

THE ATTENDEES WERE ACTIVELY INTERESTED IN THE AGGRESSIVE CHANGES TO OUR PLATFORM AND SHOWED THEIR INTEREST IN MANY DIFFERENT WAYS.

We had a packed booth and the feedback we received surrounding Shinobi was great. The PPC professionals at Hero Conf were very interested in what we had to offer and how it could make their jobs easier.

Having the opportunity to sponsor and expose our product to the right people is key to growing and helping other digital marketing agencies grow. Events like these give digital marketing experts the opportunity to stay focused on changes in the space. They help to pool thoughts and ideas together to make all of us better at our craft.

ALL OF THIS SHOWED US HOW IMPORTANT LIVE EVENTS SUCH AS HERO CONF ARE TO GROWING OUR BUSINESS.

I had high expectations… but Hero Conf blew every expectation away. All the speakers, they brought their A-game. I learned so much in every session.

When I come to speak, I know I get to speak to the sharpest and most eager advertisers in the world.

Aside from the content, my tribe is at Hero Conf. I get to see all of these amazing industry friends that I’ve followed for years on Twitter and #PPCChat, and we talk like old friends. Want to rub shoulders with the foremost thought leaders in PPC advertising? Not only will you get to network with the best, but you won’t find them to be egotistical, cliquey, or unapproachable.

Our industry is like a warm, friendly hug.

Unless you don’t like hugs, then it’s like chocolate.

Or an ice-cold Pepsi at a violent protest.

The content is cutting edge, which is deeply important in the PPC world where each platform is constantly updating itself with new features and changes. I know that when I attend Hero Conf, I’m leaving armed with the very latest.

I’M A BETTER PRACTITIONER AND I MAKE A BIGGER DIFFERENCE IN THE WORLD FOR MY CLIENTS BECAUSE I’VE ATTENDED HERO CONF.