Data analytics is crucial to having a successful paid advertising strategy. If you’re not fully quantifying your efforts, how do you know what’s working and what’s not? Creating and viewing highly-segmented data in a way that makes sense for your company will lead to actionable insights that improve your PPC and business profitability.
Attend our Google Analytics workshop at Hero Conf Austin to expand your knowledge and become more confident at analyzing your PPC efforts.
After this workshop, attendees will be able to:
Your workshop will be comprised of three parts – analysis, structure & tracking strategy, and reporting. Topics we’ll cover include:
Structure & Tracking Strategy
Sr Growth Marketing Coordinator
Briana has been with Hanapin Marketing for over 3 years. She is a growth marketer, specializing in the analytical and technical sectors. Prior to moving into growth, Briana worked as a PPC account manager and analyst. She loves data, testing, tracking, and paid advertising.