Change City: Austin London

Analytics Workshop

Data analytics is crucial to having a successful paid advertising strategy. If you’re not fully quantifying your efforts, how do you know what’s working and what’s not? Creating and viewing highly-segmented data in a way that makes sense for your company will lead to actionable insights that improve your PPC and business profitability.

Attend our Google Analytics workshop at Hero Conf Austin to expand your knowledge and become more confident at analyzing your PPC efforts.

After this workshop, attendees will be able to:

  • Practical use cases for data
  • Data privacy and the cookieless future
  • Future-proofing your data strategy
  • Advanced data & analytics – marketers’ practical guide to understanding the cloud and what it can do for you
  • Designing and architecting an integrated data-driven advertising strategy across channels

Workshop Agenda

Your workshop will be comprised of three parts – data types & distinctions, data collection & advanced data strategy:

Data types and distinctions

  • 1st party and 2nd party data
  • Creative 1st party data assets
  • Designing and architecting an integrated data-driven advertising strategy across channels

Structure & Tracking Strategy

  • Creating macro vs. micro goals
  • Establishing an external UTM tagging strategy
  • Setting up cross-domain tracking and view level filters

Data Collection

  • Data privacy and the cookie-less future
  • Future proofing your data strategy

Advanced Data

  • Predictive data analytics for customer LTV
  • Advanced data use cases and applications
  • Advanced data measurement solutions

About Your Workshop Lead

Jamie Reed

VP, Data Strategy

Jamie Reed is a 15+ year advertising technology leader. She specializes in using data, media,
and technology to drive business results for global brands across industries like retail & e-
comm, financial services, media & entertainment, CPG, auto, and tech. Jamie is currently the
VP of Data Strategy where she leads a practice focused on media measurement, marketing
cloud maturity, big data, and predictive analytics. Jamie brings a wealth of knowledge from
stints in ad tech working with agencies and building in-house teams. She’s passionate about
STEM education and enjoys rooting on the Sooners during college football season.