Data analytics is crucial to having a successful paid advertising strategy. If you’re not fully quantifying your efforts, how do you know what’s working and what’s not? Creating and viewing highly-segmented data in a way that makes sense for your company will lead to actionable insights that improve your PPC and business profitability.
Attend our Google Analytics workshop at Hero Conf Austin to expand your knowledge and become more confident at analyzing your PPC efforts.
After this workshop, attendees will be able to:
Your workshop will be comprised of three parts – data types & distinctions, data collection & advanced data strategy:
Data types and distinctions
Structure & Tracking Strategy
VP, Data Strategy
Jamie Reed is a 15+ year advertising technology leader. She specializes in using data, media,
and technology to drive business results for global brands across industries like retail & e-
comm, financial services, media & entertainment, CPG, auto, and tech. Jamie is currently the
VP of Data Strategy where she leads a practice focused on media measurement, marketing
cloud maturity, big data, and predictive analytics. Jamie brings a wealth of knowledge from
stints in ad tech working with agencies and building in-house teams. She’s passionate about
STEM education and enjoys rooting on the Sooners during college football season.